Full colour printing is older than you think!

May 9, 2013 · Print This Article

It’s easy to assume today that full colour printing in Germiston is relatively common, as we’re used to photorealistic prints and advertisements, but this wasn’t always possible.

The short but interesting journey of full colour printing reflects not only a changing attitude to marketing styles and techniques, but also represents a shift in consumer attitude towards how a marketing campaign is executed. Most consumers will not give a bland looking black and white pamphlet the time of day, whereas they are more likely to respond to colourful media – a field in which Minuteman Press Germiston specialises in.

History relays that the earliest way to add colour to paper prints was by hand colouring. This early form of adding colour was widely used across both Asia and Europe, even from as early as the 13th century according to the Chinese woodcuts, and in Europe from the 15th century. It continued being used until deep into the 19th century, but luckily for us, it seems, we have progressed from this time-consuming method.

Most methods of early colour printing involved individual print runs for each colour, and were laboriously performed by a separate print run for each page. Luckily for modern society, we have the splendid technological advancements of Minuteman Press Germiston, at affordable and achievable prices.

Should you find yourself in need of full colour printers then look no further than Minuteman Press in Germiston. Their services vary from catalogue printing, business cards design and printing, newsletters, brochures, booklets and presentation folders.  We’re here to help you with everything from designing work and colour advice to bulk printing services.

Next time you need full colour printing services in Germiston, give Minuteman Press a call.

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