Get the best out of your business by bettering it through conference marketing materials

July 27, 2015 · Print This Article

Conference Marketing materials are imagined to fast be becoming a thing of the past. This is due to the massive boom the digital marketing arena has taken on over the past few years. Although digital is the most used form of marketing now days, there is still an extremely prominent place for traditional printing. Bearing this in mind, we must not lose sight of the functions of using other forms available to us that will help us to reach a wider audience.

Studies reveal we still have many people who do not have access to internet in South Africa. In households, there are only 10% across the country who have internet access and in total (including businesses and universities) there are only between 30 and 40%. This means there are still 6 or 7 people out of every 10 who will not be able to view your company website.

This is where traditional advertising material takes a dominant role in reaching the greater mass of prospective customers, clients and consumers.

The different types of conference marketing materials available to you

Business cards: Business cards create an excellent scope for business. They can be printed cheaply and in large quantities. Due to their compact size, they can be passed around with ease, spreading the word about your offerings.

Flyers: Flyers have a great reach. They can be placed in post boxes, on cars, handed out to people at busy intersections, as well as scanned and emailed as a product or service catalogue. There is hardly any limitation to their demographic reach.

Letterheads: Letterheads are often given less attention to other types of advertising, but a letterhead shows a logo, a slogan and company details in a neat, punchy and subliminal manner without the potential customer being bombarded, as other forms of advertising may do. Be sure to touch base with Minuteman Press Silverton, Silver Lakes if you need any assistance with your conference materials printing.

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