Giving your catalogue design an edge

March 13, 2012 · Print This Article

While direct marketing has taken on a new phase with social media and the Internet, there remains value in catalogue design. The digital age has given businesses different avenues to follow to achieve their direct marketing goals, but it has certainly not replaced proven effective marketing techniques like well designed catalogues.

If used correctly, catalogues can quickly become a powerful marketing tool that will serve your company well. With that said, there are probably many competitors in your industry vying for the attention of the same customers and consumers you are targeting. Keeping this in mind, you need to ask yourself how you can make your catalogue stand out from the rest of the crowd.

What to include in your catalogue design

Here are a few things to consider when thinking about what to include in your catalogue design to give it that extra edge:

  • Copy and language use: Consider who your target market is and what type of consumer you will be targeting with your catalogue design. Remember to keep your language relatable to the consumer.
  • Paper: Get professional advice from the printers about what type of paper will work best along with the catalogue design you have in mind. Test certain types of paper and ask to see some catalogues printed on the paper you intend to use.
  • Photographs: Colourful photographs always make a lasting impact. It would be a mistake to skimp on this aspect of the catalogue as bright colours certainly continue to attract attention.

For top quality catalogue design and printing in Witbank, contact Minuteman Press.

Contact Minuteman Press Witbank for all your printing needs.


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