Graphic Design Tips for Your Business Brochures 

August 23, 2017 · Print This Article

According to Wikipedia “a brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are advertising pieces mainly used to introduce a company or organisation and inform about products and/or services to a target audience.”  Described as such, brochures sound rather dull. In fact, this could not be further from the truth. A well-designed business brochure is anything but lacklustre.

Back to Brochure Basics 

When designing your next brochure, ensure you get a good response with these classic tips:

  1. Be painstakingly familiar with your target audience. Understand their character, nature and subtleties. Be clear about the problems they encounter which your product or service can solve for them. Ask your existing customers and use their responses to decide which benefits to feature in your brochure.
  2. A brochure is effective when it can:
  • Grab the attention of your target
  • Interest them enough to read further
  • Create a desire for your product or service
  • Persuade them to take a specific action
  1. The world is getting more and more visual by the day. However, don’t waste space you should be using to convince customers to buy now with irrelevant graphics! Use your brochure real estate wisely!

Modern Brochure Design 

It takes only seven seconds to make an impression on an individual. All the documentation you share leaves an impression on your prospects. Leave the wrong impression and you risk losing sales. If you fail to use high-quality printing for your business brochures, you could give the impression that your company is not committed to quality.

Minuteman Press, Stellenbosch, will Produce Expertly Printed Business Brochures 

If you need a printing company in Stellenbosch which offers graphic design services, full-colour printing, and brochure printing, look no further than Minuteman Press, Stellenbosch. For more information, do not hesitate to contact us or request an online quote today!