Hiring a graphic designer for company stationery

March 4, 2012 · Print This Article

Investing in the services of an outside graphic designer for your company stationery can have an equal number of pros and cons. It can turn out to be a costly exercise if you don’t plan exactly what type of message you want to convey.

Graphic designers are qualified professionals with an excellent understanding of many of the core elements required to create outstanding company stationery such as colour, form, graphics and layout. It is, however, vital that you work closely with the graphic designer to ensure that they have a thorough understanding of your business, your products and services as well as your corporate identity.

Many printing companies have graphic designers that work exclusively for the company and this can often be a good way to save on costs. Just remember to ask for examples of the company’s work before you commit to a large print job.

Characteristics of a good graphic designer

  • Vision. Ensure your chosen graphic designer has a creative mind and can visualise the image you are trying to create.
  • Experience. An experienced and well-qualified graphic designer will have plenty of samples to show you and will have a good understanding of your needs.
  • Business savvy. Make certain that your graphic designer understands the business world.
  • Up-to-date. A good designer needs to be well acquainted with modern processes and technology to ensure that your company stationery is modern and attention grabbing.

By hiring a professional graphic designer to work on your company stationery, you can eliminate much of the stress involved in the process and have peace of mind that your company image will be in excellent hands.

Contact Minuteman Press Centurion for the design and printing of your company stationery.

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