Holiday gift catalogue design

March 22, 2012 · Print This Article

Holidays are some of the best times to maximise company profits and a good holiday gift catalogue design could be the perfect tool for getting your products, services and company name out in the public eye.

Holiday catalogues are ideal for excited shoppers, giving them the opportunity to avoid the mad rush and do their holiday shopping from the comfort of their own home, but it is crucial to remember that many companies will have the same idea – all hoping to capitalise on the holiday season spending spree, so you will need a catalogue that sets your business apart.

With any catalogue design, it is important to realise your boundaries, constraints and – most importantly – your deadlines. These are even more pertinent with holiday catalogues as the opportunity will only last for a limited period of time.

Gift catalogue design tips

  • Define your catalogue’s purpose and objectives as well as your target market.
  • Analyse the market and ensure you have a good understanding of the opportunities available to you.
  • Be aware of the possible risks to your company and budget as well as your time constraints.
  • Communicate with all parties involved in the catalogue design process to ensure a common goal and objective is achieved.

With holiday catalogue design, it is important to be creative and truly engage with your prospective customer as you are dealing with more pressure and competition than you normally would. Remember to include images, colours and content that apply to the specific holiday and try to tie them in to your product whilst maintaining and sustaining your desired company image.

Contact Minuteman Press Sandton for all your printing needs.

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