How custom printed booklets can help your marketing

April 15, 2017 · Print This Article

If you have a business and are looking to expand your marketing efforts, perhaps you should consider having booklets printed. Booklets have so many uses and the possibilities are endless. In this day and age of digitalisation, holding something tangible gives it the extra edge. Printed booklets seem so much more special than an email or a web page: going the extra mile to have something designed and printed shows that you value the content. Here’s how booklets can help your marketing:

 

  1. Booklets are great for mini catalogues
    If your business sells products of any kind, having a catalogue is a must. Of course, you can list your products online, but if you’re seeing a client face-to-face, it is a lot more convenient for everyone involved to simply hand them a printed catalogue. You can even have specific catalogues printed for different product categories.
  2. Even the biggest companies are printing newsletters
    A company newsletter or “mini magazine” is a fantastic use for a booklet. Learn from the big companies, who regularly send printed booklets to their employees and customers. It needn’t be a huge, glossy magazine: something small and simple with the company’s latest news and achievements, a beautifully designed cover and some attention to detail can make a huge impact.
  3. Businesses are creating experiences for their customers
    Think about how many companies now have their own magazines. It’s hard to walk into a supermarket nowadays and not see a branded lifestyle or cooking magazine on the shelves. The idea is to create a positive experience for your customer. People are no longer interested in having advertising shoved down their throats, but rather want to gain something of value. Creating a booklet that your customer will find useful is a powerful marketing technique and will ensure your customer holds onto that branded content for an extended period.

 

Ready to harness the marketing power of booklets? Get yours printed at Minuteman Press Nelspruit. We are specialists in designing and printing anything from business cards and brochures to banners and posters. Contact us for more information.

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