How to use postcards to market your Newton Park, PE business

February 18, 2017 · Print This Article

Direct mail marketing using printed postcards is still an effective way to market your company: you can effectively reach your target audience by sending them a postcard. There are many possibilities on how to successfully integrate this into your marketing strategy. Read on to find out more.


How direct mail works

Direct mail works by sending out postcards to a specific list of people to promote your company. You will be able to get a list of addresses based on demographics and other targeting information. It stands out from other forms of traditional marketing and advertising because it is directly targeted to the audience you want to sell to, as opposed to advertising in a newspaper.


Advantages of direct mail marketing

There are many advantages of using postcards and direct mail to market your brand:

  • It is a lot cheaper than traditional advertising. You can reach your target market at a fraction of the cost of a magazine ad that may only reach some of the people you want to target;
  • You can easily test its effectiveness without a big up-front cash outlay. All you must do is print a small number of postcards, send them to your target audience and measure its success;
  • You can measure the success easily by adding a coupon or discount code that is unique to the postcards;
  • There are endless possibilities for the design and content of the postcards from eye-catching photographs, to bold graphics.


The most convenient way to successfully do direct mail marketing is to enlist the help of a company that specialises in the designing, printing and distribution of the postcards. If you’re in need of a company like this, get in touch with us at Minuteman Press Newton Park, PE. We pride ourselves on our extensive list of services that can assist your business with almost anything. We print brochures, business cards, banners and much more. Contact us for more information.

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