How to write a company newsletter

November 21, 2017 · Print This Article

If you would like to let your employees and clients know about your news, it’s a good idea to get a newsletter printed. There are easy ways to have a company newsletter professionally printed, but what about the content? Here’s how to write the perfect company newsletter:

  • Identify your audience
    Before you begin to write your newsletter, you need to have a clear idea of who will be reading your newsletter. This will be based on the target audience already identified for your company. You need to take this into consideration before deciding the tone and style of the writing, how formal you want it to be and what level of education your average reader is.
  • Decide what type of company news you will focus on
    Will you be featuring news from your employees? Perhaps you will be featuring articles about your company’s latest achievements? The length of your newsletter also influences this, because with a shorter newsletter you need to only include the crucial information. In any case, try to keep written pieces short and to the point, so that you don’t lose your reader’s attention.
  • Check for facts and proofread

Always do extensive research if it’s a topic you’re not familiar with. Interview people and jump online to do some fact checking. Have someone else proofread the piece to check for anything you may have overlooked. Ensure that your spelling and grammar are impeccable. If you can’t get someone else to check that for you, try reading your work backward. It will give you a fresh perspective and help you identify mistakes.

  • Have it beautifully laid out

It is pointless having a newsletter filled with useful information if it is so badly laid out that no one wants to read it. Get a professional designer to turn your articles into a work of art. The designer should also make sure that pictures are included in the newsletter – no one likes to just get a page of text. When choosing images, make sure they are 300dpi so they do not turn out blurry when printed.

Now that you have your newsletter ready to send out, get it professionally printed at Minuteman Press in Port Elizabeth CBD. We can provide your business with a range of printing services, printing everything from brochures to business cards. Contact us to find out more.