How to Write Effective Flyers

July 26, 2018 · Print This Article

Did you know that the highest structure in Secunda is the 301 metre high chimney at the Sasol Three plant?

Flyers are a great tool for running successful sales or promotion campaigns. The design of your flyers, as well as the actual content on the flyers, must be effective to get results. Here are few tips to keep in mind for writing effective flyers:

  • What makes you unique

You undoubtedly have competition in your industry. So, what makes you different? Describe your company in such a way that doing business with your company is a complete no-brainer to your client.

  • Great Design and a Call to Action

You need to tell readers exactly what they need to do after reading your flyers. Should they visit your website, pick up the phone to call you or visit your store? Perhaps you want them to stick the flyers on their fridge so that they have your company’s number in case of an emergency. Make sure that this call to action is clear and understandable on your flyer.

  • Do a Research of Your Audience

To appeal to your potential customers, you need to understand their challenges and needs. Do some research on the demographics of your target audience and carefully consider their pain points so that you can list ways that your product or service will be able to benefit them.

  • Simplicity is key

Too much information on a flyer does to add to its value and effectiveness. Include only the most important information, such as the special that you offer, why they should buy and how to must go about buying from you.

Minuteman Press is a printing company in Secunda. Get in touch with us for all your flyer design and flyer printing services today.

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