How to Write Flyers that are Effective

July 1, 2018 · Print This Article

Did you know that business giants Murray & Roberts and Bateman Engineered Technologies have their head offices in Bedfordview?

One of the best ways to introduce your business to people or to run a special promotional campaign is by using Flyers. However, to get the results you desire the design of your flyers, as well as the actual content on the flyers, must be effective. Here are few tips to keep in mind for writing effective flyers:

  • Highlight your unique points that set you apart from your competitors

You undoubtedly have competition in your industry. So, what makes you different? Describe your company in such a way that doing business with your company is a complete no-brainer to your client.

  • Include A Call to Action

You need to tell readers exactly what they need to do after reading your flyers. Should they visit your website, pick up the phone to call you or visit your store? Perhaps you want them to stick the flyers on their fridge so that they have your company’s number in case of an emergency. Make sure that this call to action is clear and understandable on your flyer.

  • Do a Research on Your Audience

To appeal to your potential customers, you need to understand their challenges and needs. Do some research on the demographics of your target audience and carefully consider their pain points so that you can list ways that your product or service will be able to benefit them.

  • Keep It Simple

Many people make the mistake of wanting to include too much information on their flyers. Include only the most important information, such as the special that you offer, why they should buy and how to must go about buying from you.

Minuteman Press is a printing company in Bedfordview. Get in touch with us for all your flyer design and flyer printing services today.