Importance of business cards in company stationery

March 8, 2012 · Print This Article

Very often when we decide to invest in company stationery, we overlook the power of the smallest tool – the business card. Your business card can be your most powerful weapon when it comes to the marketing strategy of your business.

Unlike other items of company stationery, your business card highlights exactly what it is your company does as well as provides your client with all the necessary contact information to do business with your company.

Company stationery is an important branding tool.  Remember, all company stationery is there to make sure your business name circulates, increasing exposure, popularity and business opportunities.

Why are business cards an important part of company stationery?

  • Reminder. Business cards serve as a constant reminder of your company in the mind of the potential client.
  • More information. Unlike other items of company stationery, business cards allow you to expand on the amount of detail and information you can include.
  • Creativity. Because there are not as many legal requirements for business cards as there would be for other company stationery items such as letterheads, you can be more creative with the design and truly make your name stand out.

Many companies make the mistake of putting business cards as one of the last things on their company stationery to-do lists, thinking that they will expand first and then invest in that little something extra, but a well-designed business card is one of the most vital pieces of company stationery necessary to get your business off the ground.

Contact Minuteman Press Fourways for professional company stationery design and printing.

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