Why Do Some People Wear Uniforms?

December 26, 2017

Uniforms are a set of clothes that are worn by people from a particular organisation or institution. Sometimes uniforms may be required to perform certain jobs and tasks. Uniforms may also be worn to identify people, for example from a specific school or a company.

Uniforms are beneficial and often preferred for several reasons:

  • Consider all the mental energy a wardrobe requires. Each morning, you wake up and wonder what the weather will be like. Then you need to mentally prepare the clothing items that will not only keep you comfortable for the weather, but also for the required situation (if you’re meeting a client, for example, you might want to look more formal than if you are going to play action cricket after work). A uniform eliminates a lot of this type of planning while ensuring that you are always presentable, distinguishable and comfortable.
  • Certain tasks require branded uniforms. Security guards, for example, must have a security company’s name and the word ‘security guard’ on their uniforms. Firefighters require uniforms that are heat and flame resistant.
  • Some companies have uniforms that their employees wear. In the customer service industry or the hospitality sector, this will help clients to distinguish employees from guests.
  • Company uniforms are often regarded as a perk. It’s also a great way to unify people. With the cost of corporate attire becoming increasingly expensive, many people appreciate the option to wear uniforms to work.

Minuteman Press in Stellenbosch is a printing company specialising in uniform design and branded uniforms. Contact us for more information today.

5 elements of a well-designed brochure

November 27, 2017

If you’re going to invest in a printed brochure – an extremely powerful marketing tool – you need to do it properly. A badly printed, (or even worse a badly designed) brochure will do more harm than if you didn’t get one printed at all. Every well-designed brochure has five elements that need to be executed well. Here they are:

  1. A layout that’s pleasing to the eye
    A brochure that is a big, jumbled mess of colours and images will not attract the right attention. The layout of your brochure is extremely important, so be sure to use a skilled designer to do it. It should be tasteful, whilst highlighting the most important information.
  2. High-quality images
    Blurry, low-quality images look terrible and show a lack of attention to detail. Ensure you always use images that are 300dpi for printing.
  3. Helpful information (but not too much)
    Nobody likes to be given a wall of text to read, so keep your copy to the essentials. A good copywriter will be able to get your information across effectively. Ensure you have perfect grammar and sentence structure.
  4. Contact information
    Your brochure must have all your contact details. If you have a shop or showroom, a map to your location is a good idea. Be sure to include phone numbers, email addresses and web addresses. If you have space, a QR code that links straight to your website is a good idea, since brochures tend to get thrown out quite fast.
  5. Your corporate identity
    Always make sure your brochure is designed with your company’s image in mind. The overall look of the brochure is going to send a message as soon as your potential customer picks it up, so ensure that message is one that aligns with your business. Ensure that your brochure impacts with the best possible first impression by utilising colour psychology and creative folds.

If you want to print brochures, head to Minuteman Press Stellenbosch. We are the experts in printing everything from booklets and catalogues, to banners and business cards. We even have in-house designers to assist you. Contact us to learn more.

Printers in Stellenbosch explain why you should design and print online

October 29, 2017

Are you one of the many people that assume online design and printing is difficult and that you need graphic design experience to do it? This couldn’t be further from the truth. Minuteman Press Stellenbosch’s online design tool makes it easy for anyone to create their own business cards, stickers, labels and postcards online.

If you’re not tech savvy, but you want an easy-to-use tool that lets you take full control of the creative process, then our online design tool is for you. When you’re designing your own prints, you get to choose everything from the fonts and colours to the artwork and images that are used.

Save time, money and hassle

Outsourcing to graphic designers isn’t only expensive – but it can be quite time consuming. Firstly you have to find a designer, discuss the brief, drive up and down to meetings, make changes to the design and so forth. This entire process is unnecessary when you use Minuteman Press’ online design tool.

Pay online and we deliver for free

After you’ve chosen a template, customized the text and inserted your graphics, you can order your prints online. You can also pay online and we will deliver your printed items for free, making it the ideal solution for any business owner that wants quick, hassle-free printing services.

What are you waiting for? Start browsing our templates and create unique, professional-looking business cards, posters, stickers and labels today. Say goodbye to outsourcing each and every small design job – do it yourself with Minuteman Press Stellenbosch’s online design tool now!

Reasons your business should make use of full colour printing

September 26, 2017

If you’re running a company, it’s important to remember that your business correspondence doesn’t have to be dull. You can order full colour prints in Stellenbosch for your newsletters, invoicing, marketing material and greeting cards to make your correspondence look stylish and interesting. If you want to grab the attention of your readers, you should add some colour to your documents.

In the past, many businesses stuck to black and white copies because these were cheaper than colour. However, today, more businesses are starting to use colour for their correspondence because technological advances have made colour copies accessible. Today, even small and medium-sized businesses can afford to use colour copies for their everyday printing needs. Ordering your prints in full colour is incredibly cost-efficient. Simply take your originals to a reputable printing shop and they can make colour copies. Alternatively, most printing shops can also output colour copies if you provide them with a digital file.

Benefits of full colour printing

Many companies have found that using full colour prints their business correspondence has enhanced their corporate image. Using colour copies for your internal documentation can also boost creativity levels in your office. Vivid colours are appealing and adding a bit of colour to your documents can bring a bit of fun to your office.

Colour can also make it easier for your readers to understand charts and diagrams. Including lots of labelling or dimensions on a black and white document can result in a lot of confusion. This is another reason why you should invest in full colour printing for your paperwork, especially when sharing presentations or providing your staff with manuals. With colour copies, you can give each element of your diagram or graph a different colour, making them easier to understand.

For more information about full colour printing services in Stellenbosch, contact Minuteman Press today!

Graphic Design Tips for Your Business Brochures 

August 23, 2017

According to Wikipedia “a brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are advertising pieces mainly used to introduce a company or organisation and inform about products and/or services to a target audience.”  Described as such, brochures sound rather dull. In fact, this could not be further from the truth. A well-designed business brochure is anything but lacklustre.

Back to Brochure Basics 

When designing your next brochure, ensure you get a good response with these classic tips:

  1. Be painstakingly familiar with your target audience. Understand their character, nature and subtleties. Be clear about the problems they encounter which your product or service can solve for them. Ask your existing customers and use their responses to decide which benefits to feature in your brochure.
  2. A brochure is effective when it can:
  • Grab the attention of your target
  • Interest them enough to read further
  • Create a desire for your product or service
  • Persuade them to take a specific action
  1. The world is getting more and more visual by the day. However, don’t waste space you should be using to convince customers to buy now with irrelevant graphics! Use your brochure real estate wisely!

Modern Brochure Design 

It takes only seven seconds to make an impression on an individual. All the documentation you share leaves an impression on your prospects. Leave the wrong impression and you risk losing sales. If you fail to use high-quality printing for your business brochures, you could give the impression that your company is not committed to quality.

Minuteman Press, Stellenbosch, will Produce Expertly Printed Business Brochures 

If you need a printing company in Stellenbosch which offers graphic design services, full-colour printing, and brochure printing, look no further than Minuteman Press, Stellenbosch. For more information, do not hesitate to contact us or request an online quote today!

Self-inking stamps save you time and money

July 23, 2017

Do you have to write and rewrite the same thing over and over again during your business day? Whether it’s a return address, your initials or even just a stamp of “approval”, self-inking stamps can save you a great deal of labour and time.

Self-inking stamps have a self-contained ink pad that transfers ink to a rubber stamp when a downwards force is applied. There is usually a spring mechanism that flips the stamp over so that when it meets the surface to be imprinted, a clean impression is left behind. It’s much less labour intensive and time-consuming than using a separate ink pad and far easier than writing things out by hand or even printing. In addition, a self-inking stamp is cost-effective as the ink pads are affordable and easy to change.

Here are just a few uses for self-inking stamps:

  • Concerts, festivals and other events

A self-inking stamp can be custom made using a club or festival’s logo, providing a simple solution for verifying that attendees have paid their admission. For night time events, UV ink can be used which can be seen under UV lights.

  • Return address

Tired of writing your return address on the back of envelopes? Printing business stationery to include a return address can be costly. A pre-made self-inking stamp of your company’s address is a simpler solution.

  • A few simple words

Whether you need a stamp that says “thank you”, “approved”, “paid” or “return to sender”, self-inking stamps are very useful for marking documents that have been processed.

Minuteman Press Stellenbosch can produce self-inking stamps in a variety of sizes and ink colours for your business. Whether you need your logo, address or any other custom design we can make it happen.

 

If you are looking for a printing company in Stellenbosch to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Stellenbosch to get a printing quote.

Follow these steps for effective brochure design and printing

June 25, 2017

Brochures are highly effective marketing materials. They offer a great way to supply information, whether it’s to advertise or market, educate or inform or entertain. They provide the information people need but are generally short enough that they remain easy to read. The following five steps will help you to create an effective brochure that will get the results you’re looking for:

 

Step 1: Identify the Brochure’s Purpose

Determine what you aim to achieve by having the brochure i.e. when a customer reads it, what do you hope will come out of this. Some uses for brochures include advertising, marketing, educating, informing, entertaining or a combination of these.  A clear identification of the purpose and communicating it to everyone involved in the project will help ensure the brochure is an effective one.

 

Step 2: Identify the Audience

Knowledge of the audience that the brochure is intended for, helps you to craft a message which is suitable for them.  Depending on their knowledge or skills set, the terminology and language you use will be different. Novices in the subject area should be addressed differently compared to experts. A good starting point in the process of identifying your audience is to compile all the information you have about them.

 

Step 3: Craft the Message

Armed with your purpose and knowing who you want to reach will assist you in crafting the message. Knowing who the audience is, is the starting point, but you also need to distil what they need or want to know. This will help you to shape your brochure’s message:

  • What types of information will support the purpose of the brochure?
  • Is what you’re writing relevant to their wants and needs?
  • Consider the tone of the piece – is it upbeat, or serious?
  • Are the types of words you’ve chosen appropriate for your audience’s education level and technical understanding?
  • Make sure you include a strong call to action in your brochure – again, think back to the purpose you identified and provide a succinct call to action that will make it easy for the reader to take the next step.

 

Step 4: Design the Brochure

When designing your brochure, keep the following elements in mind:

  • Size, how large or small does the brochure need to be to accommodate your copy and images?
  • How much white space do you want to have?
  • How many panels will the brochure have?
  • Do you need to include a business reply card in the brochure?
  • Which colours and images will you be using?

 

Once you have taken into account the above process, get in touch with Minuteman Press, Stellenbosch. We will handle all your printing requirements, from black-and-white copies to full-colour printing. We will provide you with a printing quote that will not break your bank

Affordable Manual Printing and Binding Services in Stellenbosch

May 25, 2017

Jiddu Krishnamurti is quoted as stating: “There is no end to education. It is not that you read a book, pass an examination, and finish with education. The whole of life, from the moment you are born to the moment you die, is a process of learning.” It is no wonder then that we are constantly seeking to learn. Courses abound, and to keep the costs reasonable, the manual printing and binding must be affordable.

First Impressions Count

Superficial or not, we make certain assumptions based solely on what we initially see. In the same way, readers will form an impression of your company and its level of training proficiency as soon as they pick up your training manual. Ink-smeared and dog-eared pieces of paper stapled together and handed out as a manual will cause delegates to assume your business is below-par. They may even question your authority. On the flip side, even a plain covered manual which is neatly printed and professionally bound will elicit a sense of trustworthiness and expertise.

Make it Stick

Having gained the trust of your delegates with the appearance of your manual, ensure that the content is well thought out and clearly stated. Double check that your spelling and grammar is 100%. Ideally, get an outsider to read through your manual prior to printing. That way it can be checked objectively. (A chocolate thank you might be in order!) The best way to ensure that your message is understood, remembered and applied is to have logical, easy-to-follow content.

Minuteman Press, Stellenbosch, will Print and Bind Your Manuals

If you need professional manual printing and binding services, look no further than Minuteman Press, Stellenbosch. Our printing company in Stellenbosch offers full-colour printing, black-and-white copies and even graphic design services. For more information, do not hesitate to contact us or request an online quote today!

Five handy uses for printed booklets

April 25, 2017

Even in the digital age, there is still plenty of room for printed booklets. Booklets are handy and easy to keep. They can be designed to your exact specifications. Think of them as little mini magazines that advertise your business. Here are five uses for printed booklets:

  1. Mini product catalogue
    You may be launching a brand-new range or a few new products and don’t want to reprint an entirely new catalogue. One way of saving on the costs is by printing a mini version of a product catalogue. You could also have multiple smaller catalogues if you have a range of products that would appeal to different target markets.
  2. Training manuals
    When you train new staff members, a booklet with helpful information is a good way to ensure your new employees have everything at their fingertips – very handy for easy reference if needed.
  3. Employee manual
    This is a great idea for bigger companies where company policies must be made known. Employees can keep their own manual and you will have peace of mind knowing that they have the information available to them.
  4. Company mini magazine
    This is step up from the usual company newsletter. Create a mini magazine to distribute to staff and clients. You can include company news, announce new hires and share what is important to you and your business.
  5. Adult colouring book
    Colouring books for grown-ups are all the rage. Why not create one that promotes your business while it entertains? Enlist the help of an illustrator to create some beautiful pages that will keep people entertained for hours.

 

Ready to get your custom-designed booklets printed? Chat to us at Minuteman Press Stellenbosch, where we can assist you with all your printing needs. Contact us to learn more.

Let the book speak, customers can judge your business by your booklets

March 25, 2017

Booklets are small, thin books with paper covers, typically giving information on a subject. They are still being used as promotional and advertising tools today. Such booklets are effective because they are able to professionally present brands to a specified target market. Booklets are great for broadcasting information about not only the product but also the company.

Minuteman Press Stellenbosch offers affordable and professionally designed booklets that can be tailored for any purpose. This cost-effective product has gained popularity among South African businesses as an affordable option for their mass printing needs.

 

Let the book speak

There are many uses for booklets aside from marketing. Companies can use booklet templates to communicate personal proposals to customers. It can also serve as informative guides to your business or act as mini catalogues to showcase the best you offer. Companies also use it as customised notebooks for clients -it can also add a personal touch to marketing presentations.

Contrary to the old saying, ‘Don’t judge a book by its cover,’ your customers will definitely judge your business based on the marketing material you present to them. Booklets let your customers into your world by getting them to know:

  • who you are,
  • what you stand for,
  • what you have on offer,
  • how you deliver your products and services,
  • where your products and services are available.

 

If you are looking for a printing company in Stellenbosch to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Stellenbosch to get a printing quote.

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