How custom printed booklets can help your marketing

November 12, 2017

If you have a business and are looking to expand your marketing efforts, perhaps you should consider having booklets printed. Booklets have so many uses and the possibilities are endless. In this day and age of digitalisation, holding something tangible gives it the extra edge. Printed booklets seem so much more special than an email or a web page: going the extra mile to have something designed and printed shows that you value the content. Here’s how booklets can help your marketing:

  1. Booklets are great for mini catalogues
    If your business sells products of any kind, having a catalogue is a must. Of course, you can list your products online, but if you’re seeing a client face-to-face, it is a lot more convenient for everyone involved to simply hand them a printed catalogue. You can even have specific catalogues printed for different product categories.
  2. Even the biggest companies are printing newsletters
    A company newsletter or “mini magazine” is a fantastic use for a booklet. Learn from the big companies, who regularly send printed booklets to their employees and customers. It needn’t be a huge, glossy magazine: something small and simple with the company’s latest news and achievements, a beautifully designed cover and some attention to detail can make a huge impact.
  3. Businesses are creating experiences for their customers
    Think about how many companies now have their own magazines. It’s hard to walk into a supermarket nowadays and not see a branded lifestyle or cooking magazine on the shelves. The idea is to create a positive experience for your customer. People are no longer interested in having advertising shoved down their throats, but rather want to gain something of value. Creating a booklet that your customer will find useful is a powerful marketing technique and will ensure your customer holds onto that branded content for an extended period.

Ready to harness the marketing power of booklets? Get yours printed at Minuteman Press Kyalami. We are specialists in designing and printing anything from business cards and brochures to banners and posters. Contact us for more information.

Reasons to order black and white bulk copies in Kyalami

October 12, 2017

black and white copies it is a practical way of saving time and money. Forget about trying to take care of every type of repetitive job in-house – outsource to the professionals to optimise your time!

Black and white copies for user manuals

Black and white printing is ideal for a number of documents, such user manuals. User manuals usually don’t need colourful pictures to get the message across to its readers. Printing user manuals in high volumes makes much more economical sense than delegating the task to an unsuspecting employee that will spend hours in front of the copy machine at the office and would most likely miss the deadline.

Black and white copies for textbooks

Black and white copies are often used to print textbooks. When it comes to office use, most standard textbooks are usually straight forward. It is much more cost effective to let a professional printing company bind and print the textbooks so that the books all uniform and reflect the professionalism that should be adhered to in a company policy.

Black and white flyer printing

Flyers are a great marketing tool because you don’t have to turn every dime twice to get the word out there. Designing and printing flyers in black and white can significantly trim your budget. It will work just as effectively when you only want to feature your specials and if the message is short and sweet. For small business this marketing strategy will deliver fast results with limited resources.

Black and white printing for conference venues

For a professional and organised look, black and white is always a winner, especially if you have to cater for hundreds of visitors that will attend a conference or event. Print bulk black and white copies of the programme for the day to save money that could be well spent on other important expenditures such as food.

Contact Minute Man Press for more information about black and white printing in Kyalami.

Printers in Kyalami explain why you should design and print online

September 12, 2017

Are you one of the many people that assume online design and printing is difficult and that you need graphic design experience to do it? This couldn’t be further from the truth. Minuteman Press Kyalami’s online design tool makes it easy for anyone to create their own business cards, stickers, labels and postcards online.

If you’re not tech savvy, but you want an easy-to-use tool that lets you take full control of the creative process, then our online design tool is for you. When you’re designing your own prints, you get to choose everything from the fonts and colours to the artwork and images that are used.

Save time, money and hassle 

Outsourcing to graphic designers isn’t only expensive – but it can be quite time consuming. Firstly you have to find a designer, discuss the brief, drive up and down to meetings, make changes to the design and so forth. This entire process is unnecessary when you use Minuteman Press’ online design tool.

Pay online and we deliver for free 

After you’ve chosen a template, customized the text and inserted your graphics, you can order your prints online. You can also pay online and we will deliver your printed items for free, making it the ideal solution for any business owner that wants quick, hassle-free printing services.

What are you waiting for? Start browsing our templates and create unique, professional-looking business cards, posters, stickers and labels today. Say goodbye to outsourcing each and every small design job – do it yourself with Minuteman Press Kyalami’s online design tool now!

Get your custom-made holiday cards:

August 12, 2017

The holidays are just around the corner – are you still searching for a printing service that suits you and your budget? Well, besides the fact that Minuteman Press, Kyalami, has amazing services to suit you and your needs, you can also do it yourself. All you need is a computer and fast reliable internet.

Getting your design:  

I know we struggle with this one, mainly because there are so many designs to choose from! But remember, you are on a budget! So, you want something that is either free or that’s not going to cost you an arm and a leg. Look at Pinterest – they have thousands of ideas for holiday cards. They even have step-by-step guides on how you can create it yourself.

Downloading a template:

There are so many sites to choose from where you can download loads of either free or paid templates and you have the freedom to do whatever you want with it.  What’s great about it is that you can create it yourself rather than having people make it for you. Ps print has great templates and it is free.

Emailing or posting:

What’s great about emailing is that it’s cost-effective and you can mail your holiday card out in bulk, which saves you a ton of time. Posting your holiday card is very nice gesture: it is more personal. However, posting it does mean you must get envelopes as well. You can create your own envelopes and get address labels templates as well, which makes it even more fun!

If you are looking for a printing company in Kyalami to handle all your printing requirements, please get in touch with Minuteman Press Kyalami to get a printing quote.

Factors to consider for Newsletters

July 12, 2017

In their original form, newsletters were designed to be letters which deliver the news J. With the advent of social media and the increased connectivity, news travels fast. There are certain considerations you need to keep in mind when you come up with your newsletters:

  • Target audience: determine who the target audience is. The news you share with employees or clients will be different and this needs to be reflected in the newsletter.
  • Bite-sized news: we live in a society used to 140 character tweets. You need to bring across your points with the least amount of words, otherwise you lose your audience.
  • Tell a story: you value the information which you are putting in that newsletter hence your sharing it. You want the readers to be able to retain that information and the best way to do so is through incorporating stories in the way you present the news.
  • Have a call to action: apart from people knowing what you set out in the newsletter, you need to elicit action from them. Make sure you include things which call out for action – by so doing you would have fully engaged your audience.
  • Paper quality: the choice of paper type, size and quality depends on the audience and also the intended shelf life of the newsletter. If you are sharing information which is not constantly changing and has a long lifespan, you can go for more sturdy paper.

If you are looking for a printing company in Kyalami to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Kyalami to get a printing quote.

Newsletters keep your clients in the loop

June 12, 2017

Keeping in regular contact with your customers is great marketing and public relations. Sending out newsletters is one way to ensure that you maintain good communication with your customers. Updating people on what’s happening in your business also makes your clients feel involved and more connected to your business: it helps you to increase and maintain awareness of your brand’s products and services.

 

What to include in a newsletter

Basically, a newsletter should include any information that you feel your customers should know about. This could be anything from changes in your company structure to product launch information. A newsletter is also a super way to promote different products and services that are on special or that you would like to increase sales of.

 

Keep it simple yet interesting 

A well-designed newsletter should be easy to read, not contain too much information and have an appropriate image per section. The design should be streamlined: like a newspaper front page, with large headings and a defined layout. Your newsletter should also be branded to tie in with your company’s logo, stationery and visual branding.

 

Digital or printed?

We live in a digital age where everyone has email. The problem is that emails are often deleted as soon as they hit a person’s inbox, especially if they are busy with work. If it is feasible, a printed newsletter has more longevity and gives a more personal touch. Customers are less likely to trash a printed newsletter and there is a better chance they will keep it to read when they have free time away from the computer.

 

Minuteman Press, Kyalami, offers design services of newsletters. If you have the text and images, we will help you to design and produce a newsletter template for your company that meets your objectives.

 

If you are looking for a printing company in Kyalami to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Kyalami to get a printing quote.

Why not to DIY your own wedding invitations

May 12, 2017

If you’re recently engaged and are beginning to plan your wedding day, you’ve probably begun to realise that weddings are expensive affairs! There are many blogs and tutorials that explain to brides how they can cut their budget with a little DIY. You may be tempted to make your own wedding invitations and stationery… but unless you’re creative and have plenty of time it’s really not a good idea!

Here’s why to hire a professional for wedding invitations:

 

  • Planning a wedding is stressful enough

Do you have the time that it takes to design and then print and assemble dozens of invitations? Not to mention the menus and other table stationery for the big day? Wedding stationery design is not as easy as it seems. It is very labour intensive and you don’t want to create unnecessary stress for yourself if you run out of time.

 

  • The experts have the right tools for the job

From selections of gorgeous fonts and images that you probably don’t even know exist, to specialised die cutting tools… not to mention years of experience…. graphic designers have a far better set of skills and tools than you do when it comes to making beautiful wedding stationery.

 

  • It’s more cost-effective

A company such as Minuteman Press, Kyalami, that has extensive experience in wedding invitation design and print, will be able to offer you more cost-effective solutions for printing, trimming and finishing than if you tried to source things yourself. Plus, what if you try to replicate something you saw on Pinterest and it doesn’t come out right? You’ll be out-of-pocket and you still won’t have wedding invitations.

 

If you are looking for a printing company in Kyalami to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Kyalami for a printing quote.

Our stationery services:

April 12, 2017

Minuteman Press offers a wide array of services from branded stationery to printing services to even taking care of your stationery needs. These days branded stationery is crucial for small businesses: it indicates that you pay attention to meticulous details; however, Minuteman Press presents more than just that!

 

Branding stationery:

If you have a small upcoming business, branding stationery is exactly what you need to maximise the exposure you need. The common things to brand are diaries, pens, notebooks and rulers. Branding your stationery gives your business a professional image, more importantly, your clients will have a constant reminder of your business by means of the branded stationery.

 

Other stationery needs:

At Minuteman press in Kyalami, we offer professional and unique products that suit your business. Apart from branded stationery, we also have standard stationery for the individual or corporate business. Even medical stationery is available: a doctor’s profession is very important, requiring only the best writing instruments to enhance their professional status. At Minuteman press in Kyalami you will find only the best stationery printing for medical professionals.

 

If you are looking for a printing company in Kyalami to handle all your printing requirements, Please get in touch with Minuteman Press Kyalami to get a printing quote.

Print invitations that stand out

March 12, 2017

Invitations play a critical part in setting the tone for your function. It is important therefore that you get the help of professional designers and printers at Minuteman Press Kyalami to design an invitation that inspires your invitees to attend.

Nostalgia

Back in the day, invitation printing was de rigueur. Doyennes of etiquette such as Judith Martin, aka Miss Manners, would not hear of modern transgressions such as emailed invitations. Although we now live in a fast-paced electronic world, where such indiscretions are tolerated, printed invitations are an elegant throw-back to yesteryear. Not only do they stand out, but printed invitations also set the tone and depict the atmosphere of your event. A light-hearted, relaxed invitation will indicate that your guests should wear casual attire for a laid-back experience. A formal invite will cue your guests to plan accordingly.

Whether you are using black-and-white copies or opting for full-colour printing, remember that our graphic design service can assist you.

Tips when designing your invitation

  • Do not use abbreviations. Spell out the days of the week, months of the year, and the year. Also, spell out words such as “Road”, “Street” etc. This etiquette rule applies regardless of whether your invitation is formal or informal.
  • Do not use punctuation at the end of your sentences.
  • Hand out invitations eight weeks before your event. Allow one week to ten days for the RSVP response. Do not set the RSVP deadline so far in the future that your guests forget about it altogether.
  • Follow up. Despite your good manners, you will find about 25-30% of your invitees will fail to respond. A quick phone call is appropriate in such cases.

If you are looking for a printing company in Kyalami to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Kyalami to get a printing quote.

Uses of letterheads:

February 12, 2017

A letterhead is a heading at the top of a sheet of paper: it indicates the company or document name. It displays the company’s professionalism on correspondence. Some businesses use personalised letterheads. Letterheads have several uses.

 

Personalised letterheads:

Personalised business letterheads show the professionalism of the business: it indicates a proficient corporate institution. You personalise your letterhead by placing the company’s name in the header or contact area – it indicates a more personal interaction with your clients on a professional level.

 

For assistance with your a personalised letterhead Minuteman Kyalami will be happy to assist you.

 

Usages of letterheads printing:

Letterheads are however not limited to only businesses there are a variety of methods to make use of letter heads whether you are a individual or a much smaller company. Letterheads can be used for minutes of meeting, tenders or notices, approval or legal notices and inter-departmental communication.

 

If you are looking for a printing company in Kyalami to handle all your printing requirements please get in touch with Minuteman Press Kyalami to get a printing quote.

Next Page »