The Advantages of Using Flyers for Advertising

January 15, 2018

As a versatile printing company, Minuteman Press often gets tasked with printing everything from banners and business cards to invites and catalogues. Flyer printing, however, is still one of the best ways for business owners and marketers to get the most bang for their buck. Here are a few advantages of using flyers for your advertising:

  • Strategic Marketing Initiatives

If you know that you want to target people in a specific location or in a specific age group, then flyer printing is the way to go. Instead of investing in a print ad in a magazine that could or could not get seen by your potential customers, you can choose exactly where and when you are going to distribute your flyers.

  • Cost-Effective

Many printing companies, including Minuteman Press in Menlyn, offer in-house flyer design services. Saving on graphic design and hiring an affordable flyer printing company means that your flyer marketing campaign won’t cost you an arm and a leg. If you’re looking for a cost-effective, high-impact marketing solution, then flyer printing it is.

  • Raise Brand Awareness

In today’s day and age, most people hop online to find the products or services they need. There could be many people in your vicinity that need the solutions your business offers, but they simply aren’t aware of your company, and they might not be finding you online. A simple flyer campaign is a great way to introduce your company to more people and raise your brand awareness.

Discover the Benefits of Choosing Mechanic Overalls for Your Workshop

December 15, 2017

Overalls tend to be preferred over pants as protective clothing for mechanics. Many mechanics who have learned the hard way (by ruining many items of clothing) opt for wearing overalls while working in the service bay.  At Minuteman Press in Menlyn, we are often tasked with the branding of workshop uniforms and have found that overalls are a firm favourite for those working in the industry.

Top Benefits of Choosing Overalls as Protective Clothing in The Workshop 

Grease, grime, oil and chemicals need to be contended with in the workshop. Mechanics must all work on the floor or crawl under vehicles to get things done. Below are a few top benefits of choosing overalls:

  • Overalls provide practical protection from shoulders to ankles in a one-piece unit.
  • Branded overalls turn mechanics into walking billboards for the business. They provide a great way for you to advertise your business and for your mechanics to feel part of a team (and proud of the brand).
  • The long sleeve overalls provide protection for the arms against fuel, chemicals and friction when having to work underneath vehicles.
  • Overalls are comfortable and cool to wear due to their design and loose fit. Many mechanics prefer a one-piece unit instead of having to wear pants, a belt and shirt.

Speak with Your Local Printing Company About Branding Your Mechanic’s Overalls

It is highly recommended that you speak with your local printing company, Minuteman Press in Menlyn, to discuss the many benefits of branded overalls and how to arrange such branding for your business. Protective clothing that you choose for your workforce can serve a dual-purpose:

  • Enjoy the protective element, and
  • Utilise the advertising opportunity.

Bring your team together with branded overalls designed to benefit both your workforce and your business.

To learn more about branding overalls and other promotional gear and items, contact us at Minuteman Press in Menlyn via email or telephone today.

How custom printed booklets can help your marketing

November 16, 2017

If you have a business and are looking to expand your marketing efforts, perhaps you should consider having booklets printed. Booklets have so many uses and the possibilities are endless. In this day and age of digitalisation, holding something tangible gives the extra edge. Printed booklets seem so much more special than an email or a web page: going the extra mile to have something designed and printed shows that you value the content. Here’s how booklets can help your marketing:

  1. Booklets are great for mini catalogues
    If your business sells products of any kind, having a catalogue is a must. Of course, you can list your products online, but if you’re seeing a client face-to-face, it is a lot more convenient for everyone involved to simply hand them a printed catalogue. You can even have specific catalogues printed for different product categories.
  2. Even the biggest companies are printing newsletters
    A company newsletter or “mini magazine” is a fantastic use for a booklet. Learn from the big companies, who regularly send printed booklets to their employees and customers. It needn’t be a huge, glossy magazine: something small and simple with the company’s latest news and achievements, a beautifully designed cover and some attention to detail can make a huge impact.
  3. Businesses are creating experiences for their customers
    Think about how many companies now have their own magazines. It’s hard to walk into a supermarket nowadays and not see a branded lifestyle or cooking magazine on the shelves. The idea is to create a positive experience for your customer. People are no longer interested in having advertising shoved down their throats, but rather want to gain something of value. Creating a booklet that your customer will find useful is a powerful marketing technique and will ensure your customer holds onto that branded content for an extended period.

Ready to harness the marketing power of booklets? Get yours printed at Minuteman Press Menlyn. We are specialists in designing and printing anything from business cards and brochures to banners and posters. Contact us for more information.

Reasons why you professional-looking designs (and how you can do it yourself)

October 14, 2017

No matter which industry you find yourself in, if you’re dealing with consumers and service providers, your business will need graphic design work at one point or another. Professional-looking business cards and marketing collateral puts you in a different league than your competitors who don’t. It also projects an image of professionalism to outsiders and creates a favourable first impression.

Here are a few reasons why you need uniform business cards and marketing materials:

  • Branding: Building your company’s branding is important for its future and continued success. It has been proven that consumers prefer dealing with a trusted brand rather than an unknown entity. You establish your presence in the market by creating identifiable logos and slogans.
  • Unforgettable: Using graphic design to create visually stunning and appealing marketing material will make your company stand out from the crowd. If used correctly, the graphic design will also make your marketing campaigns memorable to consumers and portray your business in a favourable light.
  • Add value to the company: Uniform marketing materials and other designs that will ultimately result in your company becoming a recognised brand. This adds value to your business and should be seen as an investment.

Need to create something but don’t want to learn a graphic design programme from scratch? Use Minuteman Press Menlyn’s Shop Minuteman, where you can create an attention-grabbing stickers, labels, postcards and business cards yourself.

Our online design tool is easy to use and the best part is that you can even pay for your prints online and we’ll throw in free delivery!

Want to design and print online? Learn about the basic elements of design

September 15, 2017

There are a few key elements that are vital to any aspect of graphic design. If you’re going to design and print online, you don’t necessarily need to know how to use complicated graphic design software, but there are a few things you should take note of to make sure your prints look great.

5 Elements of graphic design

  • Shapes are one of the oldest and most essential components of any graphic design project. Shapes help to create patterns and layouts as well as give you a starting point to build on other elements.
  • Using lines in your design is vital in order to create form and direct the eye. Lines are also crucial for the division of space as well as a form of expression.
  • The uses and importance of colour within the graphic design sphere are endless. Colour can change the feel and message of any material and can be used to evoke emotion or completely alter another design element.
  • The entire point of graphic design is to create something for the eyes, therefore images, artwork and even fonts for text should be carefully considered and factored into the design.
  • This refers to both literal texture (the choice of paper or card) as well as visual texture created by images with multiple layers, a variety of colours and text.

When these elements are combined and implemented in an original and artistic way, it won’t matter what aspect of graphic design you are dealing with, you will have all the necessary tools to create great-looking business cards, stickers, postcards and other marketing materials.

Minuteman Press Menlyn’s online design tool gives you everything you need to design and order prints online. Simply upload existing artwork or choose from our templates and customise the templates according to your needs. Try out our online design tool now.

Why using our in-house design services makes more sense

August 13, 2017

Minuteman Press, Menlyn offers a full design and printing solution that will meet any need you can possibly imagine. From business cards and letterheads right through to brochures and calendars, we have the skills and capacity to do it all. We even offer wedding stationery design services and can print and assemble everything from your invitations to your napkins.

You may think that when you need design services, you should hire a graphic designer separately from your professional printing company. Here’s why using our in-house designers makes more sense:

  • Our designers are experienced in the print industry

Graphic design is not just about being creative and producing work that looks good on screen. If something needs to be printed, there is a lot of technical knowledge required to set artwork up for print. Our designers are familiar with this process, as well as with the requirements of the printing equipment that we use.

  • You save time as well as money

Liaising with a designer to create and approve your artwork can be a laborious and time-consuming process. When you work with us, there is no middle man so the process is quicker. Plus, our in-house design services are far more affordable than hiring a private graphic designer or working through a design agency.

  • Using one supplier means less hassle

Sometimes putting all your eggs in one basket is a good thing. Having one company handle the entire process from the concept and design to the printing of the final product is convenient. It can save you a great deal of trouble. Plus, we are then responsible and can be held accountable – no passing the buck in the unlikely event if anything does go wrong.

If you are looking for a printing company in Menlyn to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch withMinuteman Press Menlyn , to get a printing quote.

Our printing services:

June 14, 2017

At Minuteman Press, Menlyn, we have excellent printing services that suit your needs. They range from branding stationary, logo printing, brochure printing and much more. Your businesses’ marketing needs are now met with the help of Minuteman Press.  Below are just a few of the fantastic printing services we offer:

 

  • Brochure printing:

Does your business have a brochure? Do you need it to be printed on a regular basis? Well, tick that off your “to do list”! We have excellent printing facilities and we will make extra-sure your brochure is printed flawlessly. Brochures are a great way of marketing your business, services and products. They offer the opportunity to share valuable information with your clients or with potential clients.

 

  • Logo printing:

Do you want your business to be seen by the right people and attract more eyeballs? Well, now that’s possible! We offer great logo printing services. Logos for businesses are very important and at Minuteman Press, we understand that importance. We realise how important corporate identity is for all businesses – we will be sure to take care of yours.

 

  • Business cards:

To convey your contact details or to convey information in a short period, your best option is business cards. Minuteman Press, masters in printing business cards for your business.

 

Please get in touch with Minuteman Press, Menlyn, to get a printing quote.

Need Printing in A Hurry? Speak to Our Company in Menlyn

May 13, 2017

Once upon a time, in a land called Menlyn, there lived three lovely ladies. They did not know each other, until one fateful day when they all needed printing in a hurry. And so, our story begins.

Jocelyn and Her Business Cards

Jocelyn, a solopreneur, could best be described as ditzy. She ran a successful baby-bag business, but if her head was not attached to her body, she would surely lose it. Nothing motivated Jocelyn more than the last minute – and that includes her need for material to be printed before a Mum and Baby expo she was attending. Her banner and business card printing were left, as usual, to the last.

Lerato and Her Wedding Stationery

Lerato was so excited to be marrying the man of her dreams. A typical perfectionist, everything was prepared to the finest detail – the dresses, the wedding party dance, the speeches. However, some of her important guests had been giving her a hard time by changing their R.S.V.P. back and forth. This meant that Lerato was constantly re-arranging her seating chart. This one thorn in her side was causing her stress.

Susan and Her Work Documents 

Susan was a diligent young professional who thrived on praise from her superiors. She worked hard to get everything spot on. Soon she was given more and more responsibility. However, when it came to presentation folders and brochure printing, Susan had no idea where to start. She needed the guidance of a graphic design service.

Minuteman Press Menlyn, will Print in a Hurry

Jocelyn, Lerato and Susan all knew that the solution to their problems would be solved at their friendly Minuteman Press in Menlyn. By sheer coincidence, they were all there at the same time, clicked immediately and formed a bond that lasted long after the expo, the wedding and the presentation.

If you need professional printing at top-speed, look no further than Minuteman Press, Menlyn. For more information, do not hesitate to contact us or request an online quote today!

Order your personalised business postcards today!

April 13, 2017

Most times when people get a postcard, they receive generic cards which everyone else receives.  Instead of being predictable like everyone else, consider personalising your postcards with your own greeting, address, family photo or company logo and signatures. This will give your card that memorable touch.

Minuteman offers postcard printing services and custom card printing. Our graphic design services assist you in bringing your concept into fruition. You can choose from our in-house selected cards where you can personalise the front with a name, logo, or your own photograph.

Employees

As minor as it might seem, giving your employees personalised business postcards will go a long way in boosting their morale and sense of belonging. Generic cards make them seem like just another statistic, personalised cards on the other hand makes the employees realise they are ‘known by name.’

Customers

Custom card printing will make your business standout from other businesses, in the eye of your customers. At this time of the year they are likely to receive loads of postcards from other businesses like yours. Giving them personalised business postcards will make your company memorable. People will always remember, “that company which called me by name.”

 

If you are looking for a printing company in Menlyn to handle all your printing requirements, from black and white copies to full colour printing, we have the solution for you. Please get in touch with Minuteman Press Menlyn to get a printing quote.

Let the book speak, customers can judge your business by your booklets

March 13, 2017

Booklets are a small, thin book with paper covers, typically giving information on a subject. They are still being used as promotional and advertising tools today. Such booklets are effective because they are able to professionally present brands to a specified target market. Booklets are great for broadcasting information about not only the product but also the company.

Minuteman Press Menlyn offers affordable and professionally designed booklets that can be tailored for any purpose. This cost-effective product has gained popularity among South African businesses as an affordable option for their mass printing needs.

 

Let the book speak

There are many uses for booklets aside from marketing. Companies can use booklet templates to communicate personal proposals to customers. It can also serve as informative guides to your business or act as mini catalogues to showcase the best you offer. Companies also use it as customised notebooks for clients -it can also add a personal touch to marketing presentations.

Contrary to the old saying, ‘Don’t judge a book by its cover,’ your customers will definitely judge your business based on the marketing material you present to them. Booklets let your customers into your world by getting them to know:

  • who you are,
  • what you stand for,
  • what you have on offer,
  • how you deliver your products and services,
  • where your products and services are available.

 

If you are looking for a printing company in Menlyn to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Menlyn to get a printing quote.

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