How to Write Effective Flyers

January 19, 2018

Flyers are a fantastic way to introduce your business to people or to market a special sale or promotion. The design of your flyers, as well as the actual content on the flyers, must be effective to get results. Here are few tips to keep in mind for writing effective flyers:

  • Find Out What Sets You Apart from Your Competition

You undoubtedly have competition in your industry. So, what makes you different? Describe your company in such a way that doing business with your company is a complete no-brainer to your client.

  • Include A Call to Action

You need to tell readers exactly what they need to do after reading your flyers. Should they visit your website, pick up the phone to call you or visit your store? Perhaps you want them to stick the flyers on their fridge so that they have your company’s number in case of an emergency. Make sure that this call to action is clear and understandable on your flyer.

  • Research Your Audience

To appeal to your potential customers, you need to understand their challenges and needs. Do some research on the demographics of your target audience and carefully consider their pain points so that you can list ways that your product or service will be able to benefit them.

  • Keep It Simple

Many people make the mistake of wanting to include too much information on their flyers. Include only the most important information, such as the special that you offer, why they should buy and how to must go about buying from you.

Minuteman Press is a printing company in Paarl. Get in touch with us for all your flyer design and flyer printing services today.

What Kind of Equipment do Security Guards Need?

December 18, 2017

Security guards are a prominent feature in many parts of our country. Rising crime rates have led to businesses, residential complexes and home owners investing in hiring security guards to protect themselves, their staff and their families.

If you have appointed security guards, then you will need to make sure that they have the right equipment for the job. Here’s a brief overview of what they will need:

  • Uniforms

Branded uniforms will help the staff and residents identify security guards. Not only will this help them spot any unauthorised people on the property, but it will also show them who they can turn to if they need help. The uniforms should be comfortable and have the word ‘security’ on them, as well as a logo if needed.

  • The right footwear

Security guards are on their feet for many hours of the day. You need to make sure that they are wearing comfortable footwear, which means quality shoes. If security guards are required on construction sites, then you may also have to invest in protective safety boots to protect them from safety hazards and dangers.

  • Tools

The type of work that the security guard does will impact the equipment and tools that you need to invest in. If they are working night shifts, then you will need a flash light. You may also consider a belt that can hold a flash light, pen, whistle or other items that they will have to have on hand.

Minuteman Press is a printing company in Paarl that will help you with uniform design and branded uniforms. Contact us for more information today.

Factors to consider for Newsletters

November 19, 2017

In their original form, newsletters were designed to be letters which deliver newsJ. With the advent of social media and the increased connectivity, news travels fast. There are certain considerations you need to have in mind when you come up with your newsletters:

  • Determine who the target audienceis: the news you will share with employees or clients will be different and this needs to be reflected in the newsletter.
  • Bite-sized news: we live in a society used to 140 character tweets. You need to bring across your points with the least amount of words, otherwise, you lose your audience.
  • Tell a story: you value the information which you are putting in that newsletter hence your sharing it. You want the readers to be able to retain that information and the best way to do so is through incorporating stories in the way you present the news.
  • Have a call to action: apart from people knowing what you set out in the newsletter, you need to elicit action from them. Make sure you include things which call out for action – by so doing you would have fully engaged your audience.

Paper quality: the choice of paper type, size and quality depends on the audience and also the intended shelf life of the newsletter. If you are sharing information which is not constantly changing with a long lifespan, you can go for more sturdy paper.

If you are looking for a printing company in Paarl to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Paarl for a printing quote.

Three creative uses for black and white copies

October 24, 2017

Bulk black and white copies aren’t just for office documents and school worksheets. There are tons of creative things you can do with a few hundred copies of one black and white document.

Being limited to black and white needn’t hold you back. Here are three interesting ways to use bulk black and white copies:

  1. Send out an origami invitation
    Invitations for parties and other events can look really interesting, but they’re usually discarded after the first glance. Do something different with the flyer you’re handing out without spending the money on full-colour printing. Origami patterns are fun and full of crafty charm. A crane is always a good idea, or even a simple paper jet for a lasting impression.
  2. Create your own custom snowflake cut-outs for the holidays
    You can easily download a whole range of really fun snowflake designs off the Internet. Then simply print one out, get some black and white copies done and get snipping! String them together for some cute holiday decorations. Cheap and cheerful!
  3. Update a writing desk with a twist
    A creative way to update a piece of furniture like a writing desk or a bookshelf is to decoupage it with pages from classic novels like F.Scott Fitzgerald’s The Great Gatsby or Sense and Sensibility by Jane Austen. But don’t go ripping up your collection. Just get some black and white copies of some of the pages and cover your furniture in the words of some of the greatest literature ever written. Decoupage is a fun and a pretty easy craft to do, plus it’s simple to find step-by-step instructions online.

This is your chance to get creative with super affordable bulk black and white copies. If you’re feeling inspired, contact Minuteman Press in Paarl today for all your black and white copying needs.

Three creative uses for black and white copies

September 18, 2017

Bulk black and white copies aren’t just for office documents and school worksheets. There are a ton of creative things you can do with a few hundred copies of one black and white document. And being limited to black and white needn’t hold you back. Here are three interesting ways to use bulk black and white copies.

  1. Send out an origami invitation
    Invitations for parties and other events can look really interesting, but they’re usually discarded after the first glance. Do something different with the flyer you’re handing out without spending the money on full-colour printing. Origami patterns are fun and full of crafty charm. A crane is always a good idea, or even a simple paper jet for a lasting impression.
  2. Create your own custom snowflake cut-outs for the holidays
    You can easily download a whole range of really fun snowflake designs off the Internet. Then simply print one out, get some black and white copies done and get snipping! String them together for some cute holiday decorations. Cheap and cheerful!
  3. Update a writing desk with a twist
    A creative way to update a piece of furniture like a writing desk or a bookshelf is to decoupage it with pages from classic novels like F.Scott Fitzgerald’s The Great Gatsby or Sense and Sensibility by Jane Austen. But don’t go ripping up your collection. Just get some black and white copies of some of the pages and cover your furniture in the words of some of the greatest literature ever written. Decoupage is a fun and a pretty easy craft to do, plus it’s simple to find step-by-step instructions online.

This is your chance to get creative with super affordable bulk black and white copies. If you’re feeling inspired, contact Minuteman Press in Paarl today for all your black and white copying needs.

Uses of letterheads:

August 16, 2017

A letterhead is a heading at the top of a sheet of paper. It usually indicates the document name or company name. It shows the company’s professionalism in correspondence. Some businesses use personalized letterheads. There are, however, different uses for letterheads.

Personalized letterheads:

Businesses personalized letterheads shows the professionalism of the business – it indicates a well-groomed organisation. When you personalize your letterhead, it means you put your name in the header or contact area. This also indicates a more personal interaction with your clients or customers on a business level. If you need assistance with designing a personalised letterhead, Minuteman, Paarl, will be happy to assist you.

Usages of letterheads printing:  

Letterheads are not limited to only businesses.  Whether you are an individual or a company, there are a variety of uses for letterheads:

  • tenders or notices
  • minutes of meetings
  • legal notices
  • inter-division communication between various departments

If you are looking for a printing company in Paarl to handle all your printing requirements, please get in touch with Minuteman Press, Paarl to get a printing quote.

The case for business cards

July 16, 2017

In this information age, many things done in business are digital, i.e. signing contracts, sending emails, meetings and networking. Despite this digitisation of many processes, business cards are the one thing that will not be fully replaced by digital anytime soon.

Four reasons business cards are still important

1. Exchanging contact details digitally is impersonal

Networking offers the opportunity to make connections which could never have come about. When you interact with someone new, sending your contact information using an SMS or email on the spot might be quick but it is impersonal. Business cards enable engagement through the creation of a significant memory of the encounter.

  1. Effective direct marketing tool

Businesses can generate leads and prospects through email marketing, search engine optimization and paid media. These media, however, are not as effective as an in-person meeting sealed with a handshake along with the exchange of business cards.

3. A business card is the first impression of your brand 

First impressions matter and without spending too much time trying to explain who you are, what you do and what your company is about – business cards will do that for you. Professionally designed business cards, designed by us, are bound to make a good and lasting impression of your brand.

  1. Creative business cards get shared – continuing to market for you

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. Meeting prospective clients and exchanging email addresses and phone numbers can sometimes just end there. However, creative business cards have the potential to be shared and shown to other people – putting you and your brand in front of additional prospects.

If you are looking for a printing company in Paarl to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Paarl to get a printing quote.

Professional presentations with custom printed manuals

June 16, 2017

If your business requires you to present information to your clients, you may consider having manuals designed and printed. A manual organises your information so that it is easy to access and is presented in a neat and tidy format. It helps you to project a more professional image.

 

Whether you need to print training manuals, showcase your products and services or need a professional way to present in-depth information to your clients, Minuteman Press, Paarl, will help. We offer design services and printing of manuals to suit your every need and your budget:

 

  • Customised manual design

You can choose affordable black-and-white printed manuals, which provide adequate and functional organisation. For more exclusive projects, we can design your manual with a combination of high-quality colour inserts, transparencies and custom designed tabs.

 

  • Binding types

Manuals can either be spiral bound (using coiled wire or plastic), saddle stitched (stitched down the centre of the manual or glue bound (separate pages glued along the spine). You can also choose for the front and back of the manual to have a protected cover – be it lightweight board, heavy board or a plastic transparency. Covers can be custom printed to suit your needs.

 

  • Ring binder files

Ring binder files can be custom branded for your manual requirements. This is a good solution for manual content that is frequently updated, as inserts can be easily removed and replaced when necessary.

 

If you are looking for a printing company in Paarl to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Paarl to get a printing quote.

Your presentation folders can double as a marketing tool

May 16, 2017

Having presentation folders made for your business adds a professional edge and also helps you organise documents for your meetings. Whether you use a presentation folder for your company profile information, or as a container for a proposal to give to your clients, it is a way of keeping documents neatly organised.

 

More than this, presentation folders are a great way to showcase your company’s branding and services. Here’s how to make presentation folders work for you:

 

  • Attractive design

Presentation folders should look professional and eye catching, while not being over the top. A striking design that uses one or two quality, appropriate images is far more impactful than using a dozen small images.

 

  • Tie in with your branding

Before you print presentation folders, compare the proposed design to items you already have printed such as business cards and flyers. Your folder design should look like it is a continuation of your current branding.

 

  • Cross-sell services

A presentation folder is a perfect medium to cross-sell your various products or services (even those that are not relevant to what you may be presenting for a specific meeting). Using icons to highlight these services is visually effective.

 

  • Include a business card

Make sure that your presentation folder has slots to hold a business card. When you leave the presentation folder with your client, they then have your business card without having to ask for it (and without you having to remember to give it to them).

 

  • Budget for quality finishes

Presentation folders are long-term marketing tools, so quality is important. Choose the best card stock and printing that your budget allows. If you can afford to do so, finishes such as lamination and foiling can add to a presentation folder’s refined look.

 

If you are looking for a company in Paarl to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Paarl to get a printing quote.

Our stationery services:

April 16, 2017

Minuteman Press offers a wide array of services from branded stationery to printing services to even taking care of your stationery needs. These days branded stationery is crucial for small businesses: it indicates that you pay attention to meticulous details, however, we have more than just that!

 

Branding stationery:

If you have a small upcoming business, branding stationery is exactly what you need to maximise the exposure you need. The common things to brand are diaries, pens, notebooks and rulers. Branding your stationery gives your business a professional image, more importantly, your clients will have a constant reminder of your business by means of the branded stationery.

 

Other stationery needs:

At Minuteman press in Paarl, we offer professional and unique products that suit your business. Apart from branded stationery, we also have standard stationery for the individual or corporate business. Even medical stationery is available: a doctor’s profession is very important, requiring only the best writing instruments to their professional status. At Minuteman press in Paarl, you will find only the best stationery printing for medical professionals.

 

If you are looking for a printing company in Paarl to handle all your printing requirements, Please get in touch with Minuteman Press Paarl to get a printing quote.

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