Is it necessary to use a graphic design service?

October 26, 2015 · Print This Article

Is it really necessary to use a graphic design service? Couldn’t you just do it yourself? Experts say using professional graphic designers is a very important part of establishing and building a successful business. It all starts with brand recognition – get a great logo design and see how it ties every aspect of your business together. Your brand should provide a positive connection to the products or services you offer.

Building a company identity starts from within the company and it is the glue that binds employees to the company and its vision. A good graphic design can strengthen that commitment.

Cheap design unfortunately looks cheap and that impression will trickle down through every part of your business. Your logo has only a few seconds to create an impression, so it needs to be strong and powerful.

Investment in good graphic design is completely worth it. In fact, poor design will cost your company more in the long run. Your design needs to meet your brand requirement, but also work, in terms of print. Once you’ve paid money for design, finding out it doesn’t work in print will be a bitter pill to swallow.

Generally, people like to look at beautiful things. Pretty things attract attention and facilitate the communication flow. A good designer will ensure a message is communicated in the right way, using colours, typography, fonts, layout, photography, thereby ensuring audience engagement. Graphic design ensures consistency of style throughout your business, which all leads to a more harmonious reception of the product by the viewer – a more comfortable fit.

What makes graphic design matter?

  • It makes you look good: people form opinions in seconds, so make it a positive opinion.
  • It sets you apart: great design can influence people’s choices and also helps to set yours apart from the competition.
  • It shows credibility and professionalism: people will invest in you if you have shown a willingness to invest in design.
  • It ensures consistency in imagery that resonates with your customers: the key to good branding.

A well designed marketing piece helps the audience see past the graphics to the message, but it’s the graphics that caught their attention in the first place.

Take your business to another level with graphic design services from Sandton Minuteman Press

The team at Sandton Minuteman Press include experienced graphic designers to help you with your brand identity, logo design, business cards, advertising strategies or marketing material. They understand the need for good design – contact them to help you boost your brand identity.

“If your company was a person, graphic design is the clothes it would wear.”

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