Key elements of a catalogue:

August 18, 2017 · Print This Article

Catalogues are used by businesses to showcase their products, sales and services. Catalogues offer a convenient format in which you can present your brand in a visually appealing way. However, to do this, there are significant elements in a catalogue you should consider:

  • Pay close attention to the cover:

Create a cover that attracts the eye of potential customers or clients. The three elements that should typically be on the cover, are:

  1. an image that stands out,
  2. The company’s logo, and
  3. A slogan that captivates and encourages the reader to learn more.
  • Choose the right font and font size:

Choosing the perfect font is crucial it sets the mood for your message to be conveyed in an appropriate way. Comic Sans, for example, is not an appropriate font for a brochure for a doctor’s surgery. Make sure your font is easy to read. Use different sizes to highlight the importance of the information.

  • Choose a suitable fold

Commonly there are two types of catalogue folds:

  1. Z-fold: Z-fold is used when a lot of information is presented. Only one panel at a time is displayed and this assists the reader from being blasted with too much information.
  2. Trifold: A trifold layout is for catalogues with less information.
  • Choosing the right colour:

Colours play a crucial role in a catalogue – it sets the mood for your message. If your business or service is fun and exciting use bright colours to enhance the view. Neutral colours are better suited to a more serious business.

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