Logo design for doing direct mail printing

October 24, 2015 · Print This Article

First impressions do count. It is more so in direct mail printing. This is why if you have decided to embark on the B2B communication form of direct mailing knowing the importance of logo design is vital for you to make the right kind of first impression on you target audience. A logo often tends to speak far louder than people care to realise and this is an extremely dangerous misconception indeed. Keep in mind that this is the first impression you will be making on your potential client base. Therefore, you need to make one that is going to make the right kind of impression.

Logo design can make or break you

As previously mentioned, your logo is literally the first impression you will be leaving with potential clients, investors and even competition. This is why logo design can either make or break you. Here are a few things to take into consideration when designing your logo:

Make it legible. Your perfect logo will be utterly null and void if people are not able to read any form of writing which may accompany it.

Make it different. Your logo needs to be able to stand out clearly amidst its competitors. This will give people the ability to easily spot your brand and begin to associate with it.

Watch out for contrast. Conflicting colours or contrasts can really damage your reputation. Remember, a logo is a visual reminder of who you are as a company. It needs to be completely aesthetically appealing and draw the eye in immediately.

Getting your logo designed in Richards Bay

If you are based in Richards Bay, then you are in luck. Minuteman Press Richards Bay is here to help you every step of the way. We have a dedicated team of designers on hand to help you with any graphic design services which you may be in need of. Contact us today and let us help you with your logo design.