Make business cards work for you the right way

March 15, 2015 · Print This Article

Currently, people are beginning to think that business cards are swiftly falling out of favour in the job market as we are living in the age of technology. However, this could not be more incorrect. A business card is your first impression that you will be leaving on a potential client, competitor or colleague. Therefore it is vital to make it speak volumes even when you have left the room.

The benefits of printing business cards professionally

If you happen to encounter a potential client it is much easier to simply hand over a card in order for them to have your contact details than it would be to go the online option. The amount of effort it would take to exchange email addresses or give them the website address just seems silly when you can present a business card with all the necessary information anyway.

It is also important to remember that, unfathomable as it may seem, there may still be potential clients out there who do not have instant access to the online universe. Not everyone carries a smart phone and some people do not even have internet access in their homes, so it is important that these potential clients have a simple way of reaching you.

This is also an excellent way to provide legitimacy to your business especially if it is a smaller business that is not well known and can assist in creating an image of professionalism and help people to realise that your business can be taken seriously.

Last, but not least, it is important to remember that a calling card has no down time due to maintenance, lack of Wi-Fi or poor connection the way an online space does. There are few things in the world more frustrating than logging onto a company website only to find that you cannot get the information you need. Your business card is the one thing that will remain constant once you have left, leaving your client with the vital point of contact.

Remember that investing in professional graphic design and printing services can go a long way in creating the image you want to achieve. At Minuteman Press in Menlyn, we offer expert advice and services for all your business print marketing needs.

For more information, contact us today!