Marketing 101: Why you need calendar and diary printing in Midrand

December 19, 2012 · Print This Article

Custom designed and professionally printed diaries and calendars can give your business the edge in a highly competitive business climate as your customers are exposed to your brand on a daily basis. If you’re looking for a fool-proof way to give your marketing strategy a boost, consider calendars and diaries.

Why calendars and diaries are still relevant

It is true that the digital world is slowly but surely consuming paper based media but rest assured there are many paper based products that will remain with us for many years to come.  Printed personalized diaries and calendars are a good example of stationery tools that are still in use daily, and it is relatively inexpensive way to get your brand on the office tables of customers.  It works for the following reasons:

User attitude

In our modern world where we are constantly bombarded with advertisement and marketing, people tend to resent the very idea of it but when they actually receive something useful like their attitudes toward your brand will be more positive.


Another great advantage to calendar and diary printing is the secondary exposure it gives to your business. If other people see a person using a nice diary or calendar they will tend to ask about it and the seeds are sown for new customers. In a way, the customers who use your diaries and calendars are doing advertisement for you.

Look and feel

Most people still prefer the look and feel of actual printed calendars and diaries above digital ones and having it in their hands or on their desk are a constant reminder of your business.


Unlike a flyer or online ad, a printed diary of calendar has actual use and thanks to their nature they will be used on a daily basis meaning that your business gets maximum exposure.

In a cramped and competitive business world you need to think outside the box to get more market exposure at affordable prices. Diary and calendar printing in Midrand could be a viable solution to market your business.

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