Money Saving Catalogue Printing Tips

March 25, 2012 · Print This Article

Taking the time to truly invest and engage in your catalogue design and printing process will reap incredible rewards for your company in terms of sales as well as brand recognition and business image.

Catalogue printing can be a very costly and time consuming process and depending on where your business stands at the time of your catalogues printing, they may be expenses you cannot afford to pay. But don’t fret – there are so many ways that you can save money on your catalogue printing processes and still produce a final product that is wonderfully professional and eye-catching.

Tips for saving money on catalogue printing

  • Press type. There are a number of press options available for catalogue printing. Provided your catalogue meets certain minimum requirements, the web press is far more economical as it prints on a roll instead of a sheet fed press. This minimises labour as it cuts production time in half.
  • Page count. Standard catalogues usually stick to increments of 32 when it comes to standard size pages and it is obvious that having less pages in your catalogue will shrink the cost of printing, however, do not compromise the quality of your catalogue for a smaller number of pages.
  • Page size. By designing a catalogue with a slightly smaller page width, you can save on paper costs without compromising the overall look and layout of your catalogue design.

When you are designing or printing your catalogue, remember to look at it through the eyes of the customer and consider what image you are sending to your potential client. When it comes to catalogue printing, it may be wiser to keep the quality high and give an amazing image to a smaller target market in order to save on expenses.

Contact Minuteman Press Tyger Valley for all your printing needs.

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