Postcard design and printing tips

November 15, 2011 · Print This Article

Postcard design and printing is a quick and easy way to communicate your message to your target audience. The best part is that you can easily create these great marketing tools yourself – all you need is a little guidance to make sure they look professional and leave a lasting impression on potential clients.

Follow these simple postcard printing tips to ensure your postcard marketing campaign is a success!

Design tips

  • Be bold and daring with your design: Try to create something out of the ordinary – use bold graphics and daring copy to intrigue readers. Make sure your postcards are attention grabbing and stand out from all the other brochures and flyers that people receive in the mail.
  • Don’t write a novel: Do not be overbearing with your copy because nobody has the time to read paragraphs of information on a postcard. Only give the essential details that your client or customer will need to convince them to do business with you.
  • Make it easy to understand: With postcard printing, there’s no room for ambiguous messages or complicated deals. If you are using postcard marketing in an attempt to introduce a new product into the market, make sure you’ve got a big picture of the product and only a few bullet points of what the product can do (you can always print your website URL on the postcard so that people can get more information online later).

Printing tips

  • Quality Paper: Show your target audience that you are a professional by choosing quality paper for your postcards.
  • Colour: Don’t skimp on colour – make sure your postcard is vibrant and attention grabbing with full colour postcard printing.
  • Printers: Use an experienced and reliable printing company because you don’t want to risk dull, low quality postcards.

Contact Minuteman Press Krugersdorp for postcard design and printing.

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