Can small businesses afford graphic design?

November 21, 2015 · Print This Article

If you are just starting out or have a small business that you run, you may think you cannot afford the services of professional graphic designers. In times past, brand agencies would try and tie you into a retainer which would cripple a small business, so flashy design became the domain of larger companies. In the digital age we now live in, no one should think they can’t afford graphic design for their business. A professionally designed logo and website can make a big impression, attracting new clients and retaining existing ones.

Even a simple website will establish yourself in the marketplace and give customers the information they need to find out about your products or services, or contact you for more information. A professionally designed logo will give customers confidence to use you for the first time and will help them find you again.

Good design can take your business to the next level and can affect consumer attitude towards your brand. Graphic design outsourcing is one way of getting quality design at reasonable prices, but it’s not without its challenges. It is more productive to have one designer working on your brand message, or you are in danger of losing the thread that good design uses to link all aspects of your business together. Other solutions are to use online graphic design tools, which can get you what you need, or at least give you a clear direction.

Try your hand at Design Online at Polokwane Minuteman Press

This design tool will show you how to create business cards, stickers/labels or postcards with ease. Using standard templates or your own background, text fields are completed as per your requirements and you are even able to get an estimate on costs before you spend too much time on your design.

If that still seems too hard for you, or if you don’t have the time, Polokwane Minuteman Press has a team of experts willing to assist you in all your graphic design and printing services. Their experience and helpful attitude will get you on the path to success. Contact them today to find out more about their variety of products and services.