Why your business still needs self-inking stamps

November 9, 2017

There are so many reasons why you will need a self-inking stamp for your business in Fourways although, in this day and age of digitalisation, it may not seem necessary to invest in good old-fashioned office stationery. However, it’s because of the digital age that printed paper is considered even more special. Here are reasons why your business needs self-inking stamps:

  1. Quickly add your logo
    You can have a custom-made self-inking stamp of your company’s logo and use it to stamp on anything to do with your business. Create some shabby-chic price tags with some craft board and your trusty stamp. You could even use it on postcards for a cost-effective compliment slip – there is so much you can do.
  2. Give yourself reminders
    Whether something is “Urgent” or “Paid”, a self-inking stamp will remind you that something needs your attention: when receiving mail, quickly stamp out the ones you need to tend to urgently with red ink and avoid double-paying a bill by stamping “Paid” on the paid bills. Just one (or more) less thing to worry about.
  3. Create a packing slip
    If you’re sending out a parcel you will need a packing slip inside with details of the contents. Keep things simple with a handwritten slip and a stamp with your company’s details on it. Even the biggest online stores include handwritten notes these days – it just seems more special and shows attention to detail.
  4. Add your return address to envelopes
    Printing out tons of custom envelopes that you may only use occasionally, isn’t cost-effective. Rather use brown or white envelopes and when sending something in the post, stamp your business address on the envelope – a self-inking stamp quickly and efficiently getting the job done.

Self-inking stamps are all about efficiency. Order your custom-made stamps from Minuteman Press in Fourways. We have every service your business needs, printing business cards, presentation folders, flyers and much more. Contact us for more information.

Five handy uses for printed booklets

April 9, 2017

Even in the digital age, there is still plenty of room for printed booklets. Booklets are handy and easy to keep. They can be designed to your exact specifications. Think of them as little mini magazines that advertise your business. Here are five uses for printed booklets:

  1. Mini product catalogue
    You may be launching a brand-new range or a few new products and don’t want to reprint an entirely new catalogue. One way of saving on the costs is by printing a mini version of a product catalogue. You could also have multiple smaller catalogues if you have a range of products that would appeal to different target markets.
  2. Training manuals
    When you train new staff members, a booklet with helpful information is a good way to ensure your new employees have everything at their fingertips – very handy for easy reference if needed.
  3. Employee manual
    This is a great idea for bigger companies where company policies must be made known. Employees can keep their own manual and you will have peace of mind knowing that they have the information available to them.
  4. Company mini magazine
    This is step up from the usual company newsletter. Create a mini magazine to distribute to staff and clients. You can include company news, announce new hires and share what is important to you and your business.
  5. Adult colouring book
    Colouring books for grown-ups are all the rage. Why not create one that promotes your business while it entertains? Enlist the help of an illustrator to create some beautiful pages that will keep people entertained for hours.

 

Ready to get your custom-designed booklets printed? Chat to us at Minuteman Press Fourways, where we can assist you with all your printing needs. Contact us to learn more.

How to use postcards to market your Fourways business

March 9, 2017

Direct mail marketing using printed postcards is still an effective way to market your company: you can effectively reach your target audience by sending them a postcard. There are many possibilities on how to successfully integrate this into your marketing strategy. Read on to find out more.

 

How direct mail works

Direct mail works by sending out postcards to a specific list of people to promote your company. You will be able to get a list of addresses based on demographics and other targeting information. It stands out from other forms of traditional marketing and advertising because it is directly targeted to the audience you want to sell to, as opposed to advertising in a newspaper.

 

Advantages of direct mail marketing

There are many advantages of using postcards and direct mail to market your brand:

  • It is a lot cheaper than traditional advertising. You can reach your target market at a fraction of the cost of a magazine ad that may only reach some of the people you want to target;
  • You can easily test its effectiveness without a big up-front cash outlay. All you must do is print a small number of postcards, send them to your target audience and measure its success;
  • You can measure the success easily by adding a coupon or discount code that is unique to the postcards;
  • There are endless possibilities for the design and content of the postcards from eye-catching photographs, to bold graphics.

 

The most convenient way to successfully do direct mail marketing is to enlist the help of a company that specialises in the designing, printing and distribution of the postcards. If you’re in need of a company like this, get in touch with us at Minuteman Press Fourways. We pride ourselves on our extensive list of services that can assist your business with almost anything. We print brochures, business cards, banners and much more. Contact us for more information.

How to write a company newsletter

February 9, 2017

If you would like to let your employees and clients know about your news, it’s a good idea to get a newsletter printed. There are easy ways to have a company newsletter professionally printed, but what about the content? Here’s how to write the perfect company newsletter:

 

  • Identify your audience
    Before you begin to write your newsletter, you need to have a clear idea of who will be reading your newsletter. This will be based on the target audience already identified for your company. You need to take this into consideration before deciding the tone and style of the writing, how formal you want it to be and what level of education your average reader is.

 

  • Decide what type of company news you will focus on
    Will you be featuring news from your employees? Perhaps you will be featuring articles about your company’s latest achievements? The length of your newsletter also influences this, because with a smaller newsletter you need to only include the crucial information. In any case, try to keep written pieces short and to the point, so that you don’t lose your reader’s attention.

 

  • Check for facts and proofread

Always do extensive research if it’s a topic you’re not familiar with. Interview people and jump online to do some fact checking. Have someone else proofread the piece to check for anything you may have overlooked. Ensure that your spelling and grammar are impeccable. If you can’t get someone else to check that for you, try reading your work backward. It will give you a fresh perspective and help you identify mistakes.

 

  • Have it beautifully laid out

It is pointless having a newsletter filled with useful information if it is so badly laid out that no one wants to read it. Get a professional designer to turn your articles into a work of art. The designer should also make sure that pictures are included in the newsletter – no one likes to just get a page of text. When choosing images, make sure they are 300dpi so they do not turn out blurry when printed.

 

Now that you have your newsletter ready to send out, get it professionally printed at Minuteman Press in Fourways. We can provide your business with a range of printing services, printing everything from brochures to business cards. Contact us to find out more.

How to write a company newsletter

January 9, 2017

If you would like to let your employees and clients know about your news, it’s a good idea to get a newsletter printed. There are easy ways to have a company newsletter professionally printed, but what about the content? Here’s how to write the perfect company newsletter:

  • Identify your audience
    Before you begin to write your newsletter, you need to have a clear idea of who will be reading your newsletter. This will be based on the target audience already identified for your company. You need to take this into consideration before deciding the tone and style of the writing, how formal you want it to be and what level of education your average reader is.
  • Decide what type of company news you will focus on
    Will you be featuring news from your employees? Perhaps you will be featuring articles about your company’s latest achievements? The length of your newsletter also influences this, because with a smaller newsletter you need to only include the crucial information. In any case, try to keep written pieces short and to the point, so that you don’t lose your reader’s attention.
  • Check for facts and proofread

Always do extensive research if it’s a topic you’re not familiar with. Interview people and jump online to do some fact checking. Have someone else proofread the piece to check for anything you may have overlooked. Ensure that your spelling and grammar are impeccable. If you can’t get someone else to check that for you, try reading your work backward. It will give you a fresh perspective and help you identify mistakes.

  • Have it beautifully laid out

It is pointless having a newsletter filled with useful information if it is so badly laid out that no one wants to read it. Get a professional designer to turn your articles into a work of art. The designer should also make sure that pictures are included in the newsletter – no one likes to just get a page of text. When choosing images, make sure they are 300dpi so they do not turn out blurry when printed.

Now that you have your newsletter ready to send out, get it professionally printed at Minuteman Press in Fourways. We can provide your business with a range of printing services, printing everything from brochures to business cards. Contact us to find out more.

Use Printed Newsletters for Original Content Marketing

November 8, 2016

Content marketing

Businesses are abuzz about content marketing. While email marketing is all the rage at the moment, traditional newsletters have been sharing valuable, information-rich content with customers and prospects for years. At Minuteman Press in Fourways, we print newsletters for organisations of all sizes.

 

Print is dead, long live print

Print newsletters continue to hold value as a content marketing tactic:

  • They are an effective compliment to online promotions,
  • They serve niche markets where print is a preferred format or perceived as more legitimate,
  • A professionally printed newsletter stands out to the recipient, unlike an online newsletter that can get lost in an overflowing inbox,
  • Print is tactile, providing a deeper visceral connection to the brand–a recent study by the Centre for Experimental Consumer Psychology at Bangor University concluded that “Physical objects produce more brain response connected with internal feelings, suggesting greater “internalisation” of the material”,
  • Print newsletters enjoy a longer shelf life, leading to more active engagement.

 

Newsletter niches

Generally speaking, printers come across one of four main types of newsletter:

  • Informational – can include content curated from outside sources, news items, and event information. They are always succinct.
  • Promotional – introduces a new product or service, event, or special promotion.
  • Educational – a problem is solved through teaching or explaining a solution.
  • Lead nurturing – designed to target a specific audience with meaningful content to increase sales leads.

 

Anatomy of a winning newsletter

To improve readability, break up your text with headings, sub-headings, lists and bullet points. Keep paragraphs as short as the average person’s attention span. Where relevant, add images to add interest and enhance your message’s meaning.

 

If you don’t already have one, craft – and adhere to – a branding guideline. From images, to writing voice, to choice of colours and fonts; all should be unified with your established branding. Doing so will highlight your brand when creating a newsletter.

 

To grab and hold the attention of your readers, tell them straight away what they will get out of reading your newsletter. Make it snappy, exciting, and clearly state the why, not the what.

 

Newsletters should be full of fresh content – information your readers can’t find anywhere else. Get creative! Some ways to achieve this:

  • expand on a prior article,
  • tell a story,
  • connect emotionally to establish an authentic bond with your audience by giving them little peeps behind the scenes.

 

For an all-round solution to your newsletter printing needs, contact us today.

6 ways to use custom-printed booklets

October 8, 2016

Are you looking for a printing company in Fourways that can print and bind custom booklets for you or your business? There are so many ways you can use a service like this. Booklets have endless uses, both creative and professional. Here are six of the many uses for custom-printed booklets.

  1. Product catalogues
    Brochures can only display so many products and information. Why limit yourself? Show off your entire product range with a beautifully printed booklet showcasing everything your company has to offer.
  2. Training manuals
    Need to train your staff? Perhaps you’re presenting a course? Having your material put together in a neat booklet makes it easier for your learners to keep their notes on hand and make for the perfect manual to refer back to should the need arise.
  3. Hymn books
    If you are the leader of a religious facility you may have some sort of hymns that you and your congregation sing regularly. Ensure your new members don’t feel left out by offering them a hymn book with the lyrics to all of your songs.
  4. Event guide
    If you’re hosting or organising some sort of event on a large scale, it’s a good idea to give attendees a booklet containing vital information on the conference or event. This info could include where to find emergency assistance, accommodation in the area, an itinerary, as well as attractions not to be missed.
  5. Recipe books for the family
    Perhaps you have a collection of family recipes that you have collected over the years. Why not share them with everyone else by having them made into a mini recipe book? It makes for a lovely gift and is certainly an excellent keep-sake.
  6. Company magazine
    Large companies are sure to have plenty of news to distribute to their employees. In this age of digital everything, it’s good to have something tangible to hold. Many huge corporate companies still send out a proper company newsletter in the form of a printed booklet.

If you’re ready to get your professionally-printed booklets, look no further than Minuteman Press in Fourways. We offer a wide range of printing solutions, including business cards, catalogues, and much more. In addition, we also offer design services to make booklet printing even easier. Contact us to find out more information today.

Printing Guide for the Perfect Wedding Stationery

September 9, 2016

It can be quite taxing to prepare for your big day. Unsure about what needs to be put on paper? As if you do not have enough stress with your hair, your dress, your guest list, the caterers and of course your budget! Now, you can shift the stress of everything that needs to be printed over to Minuteman Press in Fourways with this wedding print guide.

The Invitations

Besides the wedding invitation, there are the engagement party invitations, save-the-date cards, bridal shower invitations, and all the envelopes to go with these. If you want them to be absolutely perfect, you will need to decide on the paper, colour, the shape and style you will use. Don’t forget to include a directions/map card. Choose a top printing company in Johannesburg that offers design services from a qualified graphic designer for extra help.

At the Wedding

At the ceremony, you’ll need reserved seating signs and a ceremony programme. The order of ceremony is a note that each person receives before they are seated. This way guests may know the order of proceedings and where the reception is and what it will entail. To save money here, you can skip the full colour printing and consider simple black and white.

At the Reception

For the reception you will need the seating plan printed so that everyone knows where they will be seated. I bet you do not have time to hand write and fold 50 name cards much less 150, if you are going big, that is. There is nothing more special than a personalized name card for each and every guest. Don’t forget your table numbers too. A menu for each and every guest is a nice touch or at least one per table is a must.

After the Wedding

You will need thank you cards for all your guests to show your appreciation for their gifts, but more importantly for sharing your special day with them.

Leave all your wedding printing needs with one of the leading printing companies in Johannesburg so that you can focus on more important things for your big day. We have a variety of designs, papers and templates that you may choose from. For more information on our wedding invitation printing services contact us today.

Design tips for corporate envelopes

August 9, 2016

In today’s business world, competition is fierce. Consequently, it is becoming more important than ever to ensure that your business stands out from the crowd. Corporate envelopes should not merely be viewed as stationery to contain your business documents and correspondence. Rather, they offer yet another opportunity to market your brand to current and potential customers and suppliers. At Minuteman Press Fourways, where we specialise in printing, designing and supplying an extensive array of business-related products, one of our areas of expertise is envelopes.

What to remember when designing a corporate envelope 

  • The size and shape of your envelope are important considerations. Why not try a larger envelope to gain attention, or use an unusual shape for something different?
  • When designing a corporate envelope, the colour and imagery used are essential elements. Bright colours certainly attract attention, as do creative graphics. However, remember to bear in mind your brand’s colour scheme and identity.
  • The texture of the paper used ought to be carefully considered, where quality paper with a luxurious finish goes a long way in demonstrating your brand’s values.
  • Corporate envelopes offer the occasion to converse with your customers and suppliers and so the copy chosen is crucial. Your business’s particulars, such as your address ought to be included, but there is also opportunity to include aspects of your identity, such as any mission statements, mottos or current offers available.

If you would like your corporate envelopes to reflect your brand’s unique identity, Minuteman Press Fourways, as part of Minuteman Press South Africa, is here to get the job done to your satisfaction. From designing, to printing, we do it all. For more information on our wide variety of products and services, including the production of letterheads, manuals, newsletters and postcards, or to get in touch regarding your corporate envelopes, contact us

Must-have branded business stationery items for your Fourways business

July 9, 2016

Any corporate concern in Fourways needs to have branded business stationery items to advertise and market the company. Office stationery doesn’t just refer to your pens, rulers, staplers and similar that can, and should, be branded – it also refers to printed items or documents that are used by the company on a daily and ongoing basis.

Branding your company stationery effectively and strategically is highly important if you want secure a professional and corporate image that your customers can recognize, relate to and of course respect. Below are a few stationery must-have items that we can help you with designing and printing at Minuteman Press in Fourways:

These can be printed in plain black and white on quality paper or you can opt for a full colour print, if you want to really grab the attention of your target audience.

Tips for creating office stationery that has an impact:

  • Use your brand / company colours on your printed corporate stationery.
  • Always ensure that your logo and company name is clear / visible.
  • Ensure that your company contact details are legible.
  • Keep your design simple and easy to understand. Don’t overwhelm your customers with busy and confusing stationery branding.

Have your corporate branded stationery designed and printed by Minuteman Press in Fourways

Want to make an impression on your target audience and existing customers? Get the professional look and image with professionally branded and printed corporate stationery. At Minuteman Press in Fourways we can assist you with conceptualisation, design and final printing of all of your corporate stationery.
For more useful information and advice, contact us via email or telephone at Minuteman Press in Fourways today.

Next Page »