The case for business cards

July 16, 2017 · Print This Article

In this information age, many things done in business are digital, i.e. signing contracts, sending emails, meetings and networking. Despite this digitisation of many processes, business cards are the one thing that will not be fully replaced by digital anytime soon.

Four reasons business cards are still important

1. Exchanging contact details digitally is impersonal

Networking offers the opportunity to make connections which could never have come about. When you interact with someone new, sending your contact information using an SMS or email on the spot might be quick but it is impersonal. Business cards enable engagement through the creation of a significant memory of the encounter.

  1. Effective direct marketing tool

Businesses can generate leads and prospects through email marketing, search engine optimization and paid media. These media, however, are not as effective as an in-person meeting sealed with a handshake along with the exchange of business cards.

3. A business card is the first impression of your brand 

First impressions matter and without spending too much time trying to explain who you are, what you do and what your company is about – business cards will do that for you. Professionally designed business cards, designed by us, are bound to make a good and lasting impression of your brand.

  1. Creative business cards get shared – continuing to market for you

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. Meeting prospective clients and exchanging email addresses and phone numbers can sometimes just end there. However, creative business cards have the potential to be shared and shown to other people – putting you and your brand in front of additional prospects.

If you are looking for a printing company in Paarl to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Paarl to get a printing quote.