The Importance of Branded Stationery

May 17, 2017 · Print This Article

Branded stationery includes letterheads and envelopes that have been designed to reflect your brand’s look and feel. From subtly branded items that are understated and elegant, to statement items that leave a lasting impact on those who receive them, this is a great way to bring your brand together.

 

Just how can branded corporate stationery help your business? Is it really worthwhile investing in stationery to help your brand stand out from the rest? Find out more below to see how this can be an excellent tool to grow your presence.

 

Why Use Branded Stationery?

 

Branding is far more than just a logo. Your brand messaging applies to just about everything that you do. Even the smallest details can affect how customers perceive your brand. Having the right stationery can help you position your company as a brand that is cohesive, detail-orientated and efficient. Some of the top reasons to invest in branded stationery in Durban include the following:

 

  1. It subtly promotes your business. Stationery is a unique way to promote your company in a way that is professional and practical. External and internal messages are amplified by carefully branded corporate stationery. However you use your stationery, it will help to keep your brand fresh in the mind of anyone who receives a branded note from your company. The trick here is to make sure that you use an experienced designer and printer who is able to provide you with the very best level of quality for your branded stationery in Durban or anywhere else, for that matter.

 

  1. It creates the right impression. Another benefit of branded corporate stationery is that is creates an instant impression. It shows a great attention to detail, while bringing together your various branding efforts. Whether you are sending a thank you note, a letter to a co-worker, or a personal note to a prospective client, your image will always be one of professionalism and attention to detail. This is especially useful when it comes to documents send in the post. A beautifully designed branded letterhead and envelope will always look stylish.

 

  1. It ties your branding efforts together. Stationery may seem like an added extra that does not provide much value. In reality, even part of your branding efforts work together. Your stationery works hand in hand with your business card, branded pens, website and marketing materials. The result is a cohesive branding experience that is sleek and memorable for all the right reasons. Having a strong brand design on your website and business card, only to use plain, uninspiring stationery makes your brand look careless and sloppy. Carefully designed stationery however that is branded with your signature logo and message makes your brand look polished and organised.

 

Interested in developing unique stationery for your company? Minuteman Press Pinetown offers a bespoke selection of design and printing solutions that range from business cards and presentation folders, all the way to postcards, labels, brochures and more. Contact us today to learn more about our beautifully designed branded stationery in Durban and surrounds.

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