Tips for Writing Effective Flyers

March 15, 2018 · Print This Article

Nestled between Atterbury and Garsfontein Roads, Menlyn has transformed from being a sedate and quiet residential area in a bustle of activity boasting a huge shopping mall with over 300 stores and at least 37 restaurants.

Flyers are a fantastic way to introduce your business to people or to market a special sale or promotion. The design of your flyers, as well as the actual content on the flyers, must be effective to get results. Here are few tips to keep in mind for writing effective flyers:

  • Find Out What Sets You Apart from Your Competition

You undoubtedly have competition in your industry. So, what makes you different? Describe your company in such a way that doing business with your company is a complete no-brainer to your client.

  • Include A Call to Action

You need to tell readers exactly what they need to do after reading your flyers. Should they visit your website, pick up the phone to call you or visit your store? Perhaps you want them to stick the flyers on their fridge so that they have your company’s number in case of an emergency. Make sure that this call to action is clear and understandable on your flyer.

  • Research Your Audience

To appeal to your potential customers, you need to understand their challenges and needs. Do some research on the demographics of your target audience and carefully consider their pain points so that you can list ways that your product or service will be able to benefit them.

  • Keep It Simple

Many people make the mistake of wanting to include too much information on their flyers. Include only the most important information, such as the special that you offer, why they should buy and how to must go about buying from you.

Minuteman Press is a printing company in Menlyn. Get in touch with us for all your flyer design and flyer printing services today.