Top advantages of poster printing

March 14, 2013 · Print This Article

There are many benefits to including poster printing into your Kensington marketing strategy. Here are some of the main advantages that you should know about:

Reach more people

Certain marketing channels will only be able to reach a niche group of people. If you’re targeting a specific area, then poster printing is ideal. Everyone from pedestrians to passers-by will be able to glance at your poster and see what you’ve got to offer.


With poster printing, you’re not really limited with space seeing as you can print large posters if you want to showcase specific images. Make sure you partner with a company that specialises in large format printing if you want to print larger than life posters.

Cost effective

Many traditional marketing channels are still relatively expensive. Television and radio advertisements, for example, can cost you thousands of rands. Poster printing, however, is still relatively cheap and you can save money by printing in bulk.

No time restrictions

Many marketing campaigns will require that you broadcast your message during specific times. Poster marketing, however, can bring in new business 24/7. Make sure your posters are in highly visible places that get a lot of foot traffic in order to maximise your results.


Not all marketing campaigns are measurable. Print marketing, on the other hand, can be measured. If you’re promoting a specific product, promotion or sale, you will be able to see exactly how many people read your poster.

Need help with your poster design and printing campaign? Minuteman Press Kensington is a reputable printing company that can assist you throughout the entire design and printing process. Contact us to find out more about poster printing in Kensington.