Use brochures for effective marketing

June 2, 2016 · Print This Article

Use brochures for effective marketing

Many businesses have been using brochures for marketing products in South Africa for a long time now. However, majority of these brochures are thrown away as soon as they are picked up by potential customers, thus not achieving the intended goal. Although doing away brochures may seem like the best thing to do, this is a big mistake – they are a very effective marketing product if the following changes are made on them.

  • First, it is crucial to have an idea of the information a potential customer will be looking for in a brochure. Consider conducting a mini survey among your target audience to find out exactly what they need. After getting the results, tailor-make the information presented in the brochure to answer their questions and any related inquiries. Ensure that the information is simple and technical details explained in layman terms.
  • Second, carefully select a brochure design that will attract customers and encourage them to go through all the material. It does not have to be complicated but must stand out from any other brochures they have received before. The design should not overpower the information presented on the brochure but should be pleasing to the eye, using attractive graphics, photos, colours and even photos in its design.
  • Third, include a section in the brochure that has your contact information or an address of stores where they can get your products. Aim to have the potential customers purchase products or engage your services after reading the brochure and encourage them to recommend the same to friends or family.

Get Minuteman Press in Benoni to design and print your marketing brochures

At Minuteman Press in Benoni, we can help you design brochures that will capture the attention of your target audience whenever they are handed out. We also offer other printed products such as booklets, business cards and catalogues for company use.

Contact us today for more information and guidance on our brochure design and printing services.

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