Use Flyers to Run a Successful Sale or Promotion

July 27, 2018 · Print This Article

Did you know that Somerset West was named after an English governor of the Cape Colony during the 1800s, Lord Charles Henry Somerset?

Flyers are a great tool for running successful sales or promotion campaigns. As a printing company in Somerset West, Minuteman Press helps many companies in the area to use flyers to give their sales or promotions a boost. Here are a few tips to make sure you make the most out of your flyer marketing campaign:

  • Great Design and a Call to Action

The wording on your flyers should be limited to the most essential information and it should include a clear call to action. The designs that you use must complement your brand and the sale (and it shouldn’t detract from the message on the flyer).

  • Know Your Distribution Channels

Now that you have a high impact flyer designed and printed, consider how you are going to distribute these flyers. Keep the demographics, locations and travel patterns of your target audience in mind. If you are targeting gym-goers, for example, be sure to distribute your flyers at a gym. It might be worth hiring people to distribute your flyers to you.

  • Establish measurable results

To make sure you can determine the ROI of your flyer marketing campaign, you will have to establish measurable goals that you can track. One way to do this with flyer marketing is to tell people that they need to bring the flyers into your store when they inquire about your special or promotion. Another way is to use QR codes or coupon codes that you can keep track of. This way, you will know how successful your flyer campaign was in terms of conversions and sales.

Contact Minuteman Press today if you are looking for a flyer printing company in Somerset West.

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