What to keep in mind for sticker and label printing from Minuteman Press Somerset West

December 22, 2013 · Print This Article

What to keep in mind for sticker and label printing from Minuteman Press Somerset West

At Minuteman Press in Somerset West, we make available expert sticker and label printing services. From the suppliers looking for barcode stickers and mom’s looking for ways to organise their kid’s toy boxes to businesses of every size!

What we have noticed is that businesses are realising the power of stickers as a means of advertising, just as they are business card designs, so we sat down with our in-house graphic design team and discussed the best ways that businesses can go about turning stickers and labels into effective marketing tools. Here’s what we came up with!

How to print stickers and labels 

  • Write up a brief about what you want your sticker to do for your company. Are you trying to encourage consumers and their families to collect them? Are they simply a gimmick or do you want them to be useful – i.e. as a licence disc holder or business card for example? When you have all this information, you’ll be able to start designing the right sticker for your business!
  • Decide on colours and graphic designs for your stickers and labels. Remember, you want your consumer to like it enough to display it – and you want other people who see it to be attracted to it as well. A white background is often the most effective for bold, coloured text, but many other combinations work provided they are high contrast.
  • Think about printing on the back as well as the front. This is vital for any sticker, regardless what surface it’s going to be placed on. If it will likely be on glass, the promotional aspect is easy to see, but even before it is stuck down you have a chance to communicate. Another idea would be to have reversible stickers, so that people can change them around for different effects.
  • Decide how to distribute them. The best thing about stickers is that they fit in everywhere – from tradeshows and product launches to simply handing them out in newsletters and to customers as they visit your store. Remember to factor this in to the size of your order.


Successful sticker and label printing is all about thinking outside the box and letting your creativity run wild – which makes it a perfect marketing medium. Contact us at Minuteman Press in Somerset West for the latest designs and innovations in the sticker and label printing industry!

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