Why Paper Weight Matters

April 17, 2017 · Print This Article

Paper weight is something that is often overlooked when it comes to the design and printing of promotional material. With the rise of DIY design, a number of small business owners print their own flyers, posters and even business cards at home, assuming that regular printer paper will do the trick. Sadly, the wrong paper can have far bigger consequences than you may realise, ranging from a poor brand image all the way to a reduced quality of the material you are printing.


Today, we are sharing some tips on why paper weight plays such an important role in the creation of promotional material.


The Importance of Paper Weight for Promotional Material


If you have been seeking assistance with promotional material in Durban or elsewhere in the world, you may have some idea that different material has very different printing requirements. In addition to paper weight, dimensions are also extremely important. One of the biggest risks of printing at home is not only that you may end up using poor quality paper, but also that you end up with flyers, postcards, business cards, posters and presentation folders that are not within the standard dimension guidelines. This in turn can result in your precious materials being tossed or forgotten.


Some things to keep in mind when it comes to the weight and quality of paper used for promotional products include the following:


  • Thicker is not always better. A common misconception is that thicker paper is better. Paper weight is determined by GSM (grams per square metre) or by the weight per sheet. It can be confusing at times, especially when using the weight per sheet measurement. Depending on the type of paper, weight may differ for two similar sheets that look and feel identical to the naked eye. This is not the only factor that should be considered however. While thickness is important for certain material, such as business cards and postcards, it may not be ideal for other projects such as posters and flyers.


  • Weight should be chosen according to the material. Letterheads, compliment slips and printed office stationery is typically printed on uncoated paper that falls within the 70gsm to 120gsm range. Flyers, brochures and advertising material meanwhile is usually printed on coated paper within the 105gsm to 180gsm range, and business cards are printed on coated or uncoated paper that falls within the 215gsm to 350gsm range. Using a very high weight for something that is best printed on a lighter weight paper is not ideal, while printing business cards or postcards on a light weight paper is also not advised.


  • Speak to an expert to get the best results. The best way to ensure that your marketing material projects are always high impact and made to perfection is to invest in a reliable design and printing provider such as Minuteman Press Pinetown. A professional design and print specialist will be able to advise on the best paper weight to use for your specific project. This in turn will ensure that your project prints perfectly, without the risk of errors or poor quality caused by the incorrect paper weight.


For more information on how to get started with design and printing of promotional material in Durban, simply contact us today for a quote.

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