Your presentation folders can double as a marketing tool

May 13, 2017 · Print This Article

Having presentation folders made for your business adds a professional edge and also helps you organise documents for your meetings. Whether you use a presentation folder for your company profile information, or as a container for a proposal to give to your clients, it is a way of keeping documents neatly organised.

 

More than this, presentation folders are a great way to showcase your company’s branding and services. Here’s how to make presentation folders work for you:

 

  • Attractive design

Presentation folders should look professional and eye catching, while not being over the top. A striking design that uses one or two quality, appropriate images is far more impactful than using a dozen small images.

 

  • Tie in with your branding

Before you print presentation folders, compare the proposed design to items you already have printed such as business cards and flyers. Your folder design should look like it is a continuation of your current branding.

 

  • Cross-sell services

A presentation folder is a perfect medium to cross-sell your various products or services (even those that are not relevant to what you may be presenting for a specific meeting). Using icons to highlight these services is visually effective.

 

  • Include a business card

Make sure that your presentation folder has slots to hold a business card. When you leave the presentation folder with your client, they then have your business card without having to ask for it (and without you having to remember to give it to them).

 

  • Budget for quality finishes

Presentation folders are long-term marketing tools, so quality is important. Choose the best card stock and printing that your budget allows. If you can afford to do so, finishes such as lamination and foiling can add to a presentation folder’s refined look.

 

If you are looking for a company in Linbro to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Linbro to get a printing quote.

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